Senior Analyst - Market IntelligenceApply Now Date posted 11/28/2019 Requisition Number: 251853BR Location: United States - New York - New York City Area of Interest: Sales Position Type: Full Time
The Senior Analyst for Marketing Intelligence uses data collection, analysis and reporting toprovide clear and actionable insights for the Marketing Intelligence team.
In this role, you will work to maximize Charter's competitive performance and market share for both the Residential business and the SMB (small-to-medium sized business) segment.
Your rigorous discipline around intelligence gathering, verification of syndicated data, and analysis and reporting, will allow Marketing Intelligence to act as the Company’s subject matter experts for local market dynamics of all competitors in each of the communities we serve.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience
Perform analysis and reporting to assess competition’s impact on the business, identify opportunities, and evaluate key business performance indicators and business initiatives
Work closely with managers in the collection and processing of competitive data
Work collaboratively with colleagues in corporate marketing and peers in the other regions
Leverage a variety of tools including Micro-Strategy and Tableau
Develop impactful reporting and data-driven presentations.
Identify trends and fact-based, actionable insights; clearly articulate findings in written reports using charts, graphs, tables and other exhibits
Create detailed maps for reporting and competitor research; Develop and document new processes with regional peers as needed.
Troubleshoot existing Micro-Strategy and Tableau reports; assess accuracy, propose solutions and confirm corrections
Provide customer activity analyses and the impact competition may have on subscriber growth, migration trending, churn trending, etc.
Responsible for ad hoc reporting and analysis as needed
Provide support, including budget and monthly forecasting, invoice processing, and assistance with inventory management and logistics (e.g. rate cards, channel lineups, and other collateral)
Perform other duties as requested
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
- Ability to analyze data and interpret information into actionable insights
- Knowledge of database/reporting systems (SQL, Oracle, etc.)
- Working knowledge of Tableau or similar program
- Strong written and verbal communication skills
- Ability to self-train and pick up new skills quickly
- Proficient use of PC software applications (Access, advanced Excel and PowerPoint)
- Strong analytical skills and the ability to present information in an understandable format
- Knowledge of marketing research, data analysis and related functions
- Work with and develop collaborative cross departmental relationships
Bachelor’s degree in Marketing Analysis, Analytics, Business or related field or equivalent experience
Related Work Experience
3+ years Marketing Analysis or Business Analytics experience
Skills/Abilities and Knowledge
- General cable industry industry
The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.
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