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Advertising Account Executive

Hilo, Hawaii

At Spectrum Reach, we help advertising clients harness industry leading research and marketing data and to exceed their advertising needs across multiple media platforms. We do this better than anyone else in the industry by providing our clients with access to Spectrum Reach’s unique marketing platforms of choice. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings more than 22,000 advertising clients world class creative and innovative advertising solutions.

  • Full Time
  • Job Level: Multi-Level Opportunities
  • Travel: Minimal (if any)

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Success Profile

What makes a successful Spectrum Reach Advertising Account Executive? Check out the traits we’re looking for and see if you have the right mix.

  • Entrepreneurial
  • Collaborative
  • Self-Starter
  • Goal-Oriented
  • Persuasive
  • Problem-Solver

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Quote

As an Account Executive with Spectrum Reach, I create customized advertising solutions for businesses designed to achieve their respective marketing objectives. Spectrum Reach provides me with an extensive, all-encompassing, toolkit to attract new businesses to advertise via two mediums: Television and Online. Spectrum Reach has also launched a high-performance, campaign-reporting dashboard, AudienceTrak, which provides detailed metrics and analytics of the campaigns, and is a significant differentiator for Spectrum Reach, its Account Executives, and its advertisers.

Joan, Spectrum Reach Advertising Account Executive

Spectrum Reach was the clear choice for me when deciding my next steps in my career. As a leader in technology and advanced targeting, Spectrum Reach allows me to elevate myself in the marketplace with our 1st party data and insights that are unmatched in the industry. This also proves to be an amazing value to my clients and helps set them up for success.

Tara, Spectrum Reach Advertising Account Executive

One of the great things about Spectrum Reach is that our clients are at our finger tips. It’s great to get outside of the office, which is one of the things I enjoy about my job the most.

Sten, Manager, National Sales

Rewards

  • Health & Welfare

    Medical/Prescription Drug, Dental and Vision

  • Paid Time-Off

    Paid vacation, sick time and holidays/personal days

  • Retirement savings/401K

    We will provide a 100% match for every dollar you contribute, up to 6% of your eligible pay

  • Compensation

    High income potential with uncapped commission

  • Company Perks

    Free and discounted Spectrum services where available

  • Education Assistance

    We encourage the continued education and development of our employees and recognize development through education is an integral part of personal and professional growth

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Responsibilities

Date posted 02/02/2019 Requisition Number: 230228BR Location: United States - Hawaii - Hilo Area of Interest: Ad Sales, Internet/Online/New Media, Marketing, Promotions/Advertising, Sales Position Type: Full Time
Spectrum Reach currently seeks an Advertising Account Executive for our Hilo, HI Media market

The Advertising Account Executive will be responsible for prospecting, selling and growing a base of local clients and agencies purchasing advertising on our 100+ cable TV networks, and our digital audience network of our online websites. We’re looking for an entrepreneurial spirit, attention to detail, a passion for advertising and a devotion to delivering the absolute best strategies for our Media clients!

Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.

Below please find a brief description of the essential duties and responsibilities required to function successfully in this position.

Essential Job Functions:
  • Get results for our advertisers
  • Maintain customer satisfaction and accountability through consultative selling.
  • Engage in all stages of the sales cycle, from prospecting to developing customer rapport, closing business, growing revenue and servicing accounts.
  • Expand sales footprint with existing and new accounts by introducing new products and services
  • Complete appropriate sales activity reports and forecasts as required.
  • Responsible for meeting and exceeding weekly, monthly and quarterly sales activity with focus on solution based selling and digital product inclusion.
  • Maintain rate and product integrity to ensure maximum company profitability.
  • Meet with key decision makers and develop advertising programs that target client specific needs
  • Prepare and present media proposals to new and existing customers, driving new business as well as growing existing customers.
Essential Job Competencies:
  • You should be able to demonstrate a record of success in your sales career to date.
  • You should be able to research, build and sell advertising schedules that will get results.
  • You should have a deep knowledge of how advertising works and how great, targeted advertising can grow your client’s sales and bottom line.
  • You should be able to explain the strengths and weaknesses of all media types and help your customers make smart choices.
  • You should be a vigorous and engaged prospector seeking out new customers every day, able to uncover client needs and present advertising plans to get results. At the same time you will be skilled at building deep lasting relationships to foster annual, long term business
Digital:
  • Understanding of digital eco-system.
  • Know how digital platforms work together
  • Deep market knowledge of online and digital marketplace:
  • Ability to explain complex digital media features in simple terms
  • Understand how businesses consume and use social media.
  • Ability to keep up with industry advances.
  • Able to generate enthusiasm around digital solutions.
Market Knowledge:
  • Continuously works to stay current and expand market knowledge of advertising opportunities among digital platforms & emerging products
  • Demonstrates an understanding of how digital is influencing and changing traditional methods of marketing
  • Knowledge of and ability to apply online digital advertising and identify optimal product mix to meet customer needs.
  • Understands consumer research. Able to analyze, synthesize and communicate it to the client.
  • Understanding of the competition in the marketplace

Educational Requirements:

Bachelor's degree from four-year College or university; or 4-6 years related experience and/or training; or equivalent combination of education and experience. A minimum of 3 years’ experience in local broadcast, cable, on-line or print media sales with a minimum of two years experience in digital media required. Excellent communication, interpersonal, motivational and organizational skills required and ability to work independently and in a team environment. Must be proficient in Word, Excel, and PowerPoint. Knowledge of advertising sales software preferred.

Driving is a requirement for this position. Must possess and maintain a valid Driver’s License and safe driving record.

The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

FCC Unit: 13534 Business Unit: Spectrum Reach Apply Now Apply Later

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