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Marketing Specialist - Media

Date posted 04/13/2018 Requisition Number: 215533BR-2 Location: United States - Alabama - Birmingham Alternative Location: United States - Tennessee - Murfreesboro Area of Interest: Ad Sales, Interactive Marketing, Market/Media Research, Marketing, Promotions/Advertising Position Type: Full Time
Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.

JOB SUMMARY
This position will support Enterprise Communication initiatives and will assist in driving lead database growth of Spectrum Reach by driving effienciences of external communications across the enterprise. Supports the Database Communications Manager

MAJOR DUTIES AND RESPONSIBILITIES
  • Contribute to database marketing & lead generation best practices and trends as well as provide insights to achieve business objectives.
  • Monitor conversion rates and make appropriate, incremental adjustments to improve results and optimize engagement
  • Analyse,support and execute current lead generation process.
  • Use agreed targeting criteria to manage list-building and segmentation models
  • Set up and testing of automations and segmentations in the marketing automation platform
  • Gather data, perform analysis, and make recommendations based on those results.
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels including online, social media and email.
  • Think strategically to identify categories of content that can be developed to grow our business, achieve client-centric goals and retain existing clients.
  • Stay abreast of competitive trends and messages as well as break-through and innovative direct marketing practices (i.e. Webinars, videos, etc.)
  • Extremely resourceful to leverage assets both internally and externally to drive business performance.
  • Identify and manage vendor partnerships as required.

REQUIRED QUALIFICATIONS
  • Bachelor or Master’s degree in Marketing or Business.
  • 2-5 years of marketing experience with brand management background preferred
  • Proficiency in a marketing automation platform is preferred.
  • Proficiency in Microsoft Office suite, especially Excel.
  • Ideal candidate has B2B marketing experience specifically with lead generation and email-marketing.
  • Strong communication and collaboration skills
  • Ability to prioritize multiple projects and work in a fast paced environment with tight deadlines
  • Experience and comprehensive understanding of the campaigns leveraging paid media, social media and lead generation.
  • Demonstrated track record of translating and analyzing data trends and insights into compelling strategies
Education
BA/BS in Communications, Marketing or related field preferred.

Related Work Experience
  • 3+ years’ experience in marketing preferred.

PREFERRED QUALIFICATIONS
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Action-oriented and results focused; loving what you do directly impacts achieving client’s goals and sales goals
  • Ability to influence without authority across functions and business groups
  • Creative problem-solver; ability to navigate obstacles and find new solutions
  • Ability to work with a high level of autonomy, self-directed and motivated
  • Understanding of Spectrum Reach goals, objectives and cross functional teams
  • Experience and comprehensive understanding of the campaigns leveraging paid media, social media and Lead Generation
  • Knowledgeable and interested in digital technology and media – ability to understand digital technological features and clearly communicate consumer benefits
  • Bonus skills: Creative writing skills.

Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

FCC Unit: 13553 Business Unit: Spectrum Reach Apply Later

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