Marketing Segmentation Manager - Spectrum Enterprise

Full Time United States - North Carolina - Charlotte Posted 04/29/2021 Areas of interest: Marketing Requisition Number: 280582BR-2 MGN350
At a glance:
  • Are you an analytical professional proficient in supporting marketing initiatives by analyzing and optimizing data from various sources to create marketable audience segments?
  • Can you commit to a position guiding all aspects of the list intake process from concept through implementation?
  • Do you desire a competitive salary with lucrative benefits and a focus on professional development?
Our company:

At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.

Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America’s largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise’s industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at


As the Marketing Segmentation Manager, you drive sales by identifying the right target audience segments for our products and services. You excel at developing effective campaign targeting and segmentation through detailed data analysis and recommendations for program optimization. You focus on analyzing data from internal and external sources, including client relationship management (CRM), contact database, marketing automation, first-party behavioral, third parties and predictive modeling. You improve marketing efforts by presenting findings and making recommendations for testing and optimization.

You enrich contact data by managing, coordinating and prioritizing list intake requests between the marketing managers and the market analysis team. You manage the contact acquisition data program, test the robustness of information and make data recommendations to select the appropriate vendors to support marketing initiatives. You thrive in an office environment while supporting marketing campaigns across the organization. You report to the Director of Reporting and Analytics for goals, guidance and assistance.

Position benefits:
  • Competitive salary with bonus.
  • Health, vision and dental insurance.
  • 100% company match 401(k) up to 6%.
  • Company funded retirement accumulation plan for an additional 3%.
  • Education assistance.
  • Pretax childcare spending account.
  • Paid holidays, vacation days, personal days and sick days.
  • Employee discount on spectrum services where available.
What you will do:
  • Encourage company-wide excellence by actively and consistently supporting all efforts to enhance and simplify the client experience.
  • Support marketing initiatives by collaborating with business leaders to determine target and segmentation strategies.
  • Increase sales by strategizing and implementing applicable programs and analyzing campaign performance across key metrics.
  • Maximize marketing efficiency and effectiveness by tracking response and conversion, creating a budget, and comparing return on investment (ROI) to cost per connect.
  • Expand industry knowledge by communicating with internal and external research groups, industry organizations and other experts.
  • Set and meet deadlines for multiple projects while maintaining accuracy and efficiency through effective project management skills.
  • Perform additional duties related to the position as assigned.
Required keys for success:
  • Five or more years of marketing experience.
  • Track record of analyzing and interpreting data to make recommendations.
  • Proven prioritization and organizational skills with the ability to manage multiple projects and tasks simultaneously while working with a sense of urgency.
  • Deadline-driven with the ability to manage all phases of a large project independently in a dynamic, fast-paced environment.
  • History of working with all levels of an organization while showing sound judgment and initiative to accomplish job duties.
  • Expert at making recommendations and managing and fostering change.
  • Confident when presenting complex information at the executive level.
  • Solid attention to detail balanced with a focus on the client using honesty, integrity and ethics.
  • Proficient with Microsoft Word, Excel, PowerPoint and Outlook.
  • Effective written and spoken English communication skills with all levels of an organization.
How you will stand out from the crowd:
  • Five or more years of database marketing and marketing analytics experience in a B2B environment.
  • Solid analytical background and analytical mindset.
  • Hands-on experience in the use of data mining, data analysis, business intelligence and visualization tools.
  • Strong Excel skills.
  • Familiar with Datorama, SQL and Alteryx.
  • Knowledge of Salesforce, Eloqua or other sales/marketing automation tools.
  • Expert in segmentation or classification techniques.
  • Experience identifying, selecting and managing vendor relationships and performance.
  • Understanding of client data platforms (CDP).
  • Prior telecommunications or cable industry experience.
Your education:
  • Bachelor’s degree in analytics, or an equivalent combination of education, training and experience (required).
  • Master’s degree in analytics or a related field (preferred).

For more information on Spectrum’s benefits, please click here.
The health and safety of our employees and candidates is very important to us. Spectrum has adopted virtual mobile recruiting tools that allow us to continue meeting new candidates. We look forward to “virtually” meeting you.

The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

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