Full TimeCharlotte, North CarolinaPosted 11/11/2021Areas of interest: MarketingRequisition Number: 292494BR-4MGN380
At a glance:
Are you a growth-motivated product marketing expert enthusiastic about developing the marketing strategy and value of telecommunications products, such as networking, IoT and wireless data?
Can you commit to a leadership position guiding teams through the planning and execution of large marketing projects?
Do you desire an influential role in shaping the image and value of a technology leader?
At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.
Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America’s largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise’s industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.
As a Senior Product Marketing Manager, you are passionate about ensuring your products and teams achieve their market goals. You lead the planning and execution of marketing efforts for our wireless networking, including mobile data services with LTE and 5G, WiFi, IoT and other related technologies. These products connect clients so they can share information and engage with clouds. You focus on crafting our opportunity in the market by maintaining a current and in-depth understanding of various audiences, personas and competitors.
You combine your expertise in market insight and your understanding of the buyer’s journey and path to purchase to define and position effective messaging. You excel at identifying content requirements and thought leadership opportunities, driving sales enablement and training and executing competitive product analyses. You maximize marketing efforts by collaborating with Marketing, Product Management, Sales, technology partners and clients. You interact with your teams within an office environment via telephone and email. You report directly to the Director, Product Marketing for goals, guidance and assistance.
Competitive salary with bonus.
Health, vision and dental insurance.
100% company match 401(k) up to 6%.
Company funded retirement accumulation plan for an additional 3%.
Pretax childcare spending account.
Paid holidays, vacation days, personal days and sick days.
Employee discount on spectrum services where available.
What you will do:
Encourage company-wide success through active and consistent support of all efforts to simplify and enhance the client experience.
Achieve marketing objectives by defining marketing requirements, establishing a comprehensive marketing strategy and leading cross-functional teams to implement the plan to grow awareness, preference and purchase of existing products.
Launch new products into the market while leading cross-functional teams to execute launch plans by constructing comprehensive strategies and requirements.
Create product appeal and ensure specific audience needs are addressed by defining, sizing and prioritizing the market, identifying requirements and defining marketing segments, target audiences and personas.
Research the current buyer and competitor market through proactive market scans, client and seller interviews and communication with internal and external research groups, technology vendors, industry organizations and other expert sources.
Develop playbooks for Sales and Marketing teams to provide effective guidance to identify market opportunity, qualify prospects and present unique product value.
Guide marketing efforts by conceptualizing, defining and crafting clear, persuasive website copy, seller reference materials, return on investment (ROI) tools, battle cards, product briefs and product presentations while ensuring all Sales reference materials remain current.
Perform additional duties related the position as assigned.
Required keys for success:
Ten or more years of experience in product marketing or a related position.
Ability to quickly acquire knowledge of relevant technology.
Proven ability to effectively explain value and benefits derived from technical concepts and convey them to all types of audiences.
Experience creating effective messaging, positioning and sales enablement tools.
Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously while maintaining accuracy and efficiency in deliverables.
Prioritization and organizational skills with the ability to manage all phases of a large project, such as product launches, from beginning to end with sufficient autonomy.
Prior experience working with all levels of an organization, different disciplines and varying degrees of technical and business experience.
History of showing sound judgment and initiative to accomplish job duties and resolve issues while working under pressure.
Confidence when conducting formal presentations or speaking publicly to large audiences, including trade events.
Track record of analyzing and interpreting data and market research to make recommendations based on analysis and expertise.
Ability to evaluate, recommend and execute strategies and actions quickly and accurately.
Detail-oriented balanced with the ability to think strategically.
Highly developed capacity for teamwork with the ability to foster and manage change.
Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
Effective written and spoken English communication skills with all levels of an organization.
How you will stand out from the crowd:
Four or more years of experience building end-to-end marketing or product introduction plans and managing the execution across cross-functional teams.
Experience working in IT, networking, wireless or security industries.
Effective storytelling skills and demonstrated experience writing or creating clear and impactful product presentations, battle cards, product briefs, analyst resources and web pages.
Bachelor’s degree in business, finance or a related field, or an equivalent combination of education, training and experience (required).
Masters of business administration or Master’s degree in a related field (preferred).
MGN380 292494-4 292494BR
Our Commitment During COVID-19 Your health and safety is important to us, as such we’re using virtual recruiting tools to safely meet with qualified candidates. We are working in the office, following CDC guidelines. Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 95,000 individuals working together to serve more than 31 million customers in 41 states. Watch this video to learn more. Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.