Full TimeUnited States - Colorado - Greenwood VillagePosted 02/24/2021Areas of interest: MarketingRequisition Number: 275964BR-1MGN350
At a glance:
Are you a creative and organized professional skilled in developing, planning and managing the overarching paid media strategy and plans for a business-to-business (B2B) media program?
Can you commit to a role delivering against required response, engagement and conversion key point indicators (KPIs) by guiding and supporting digital media planning?
Do you desire a competitive salary with lucrative benefits and a focus on professional development?
At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.
Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America’s largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise’s industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.
As the Media Marketing Manager, you generate revenue, user engagement and brand promotion by developing and driving client-side B2B paid media strategy, planning, buying and optimization. You combine your digital and traditional media expertise with your ad technology experience to plan effective digital media strategies. You focus on meeting brand, demand generation and lead generation goals by collaborating with the Senior Manager, campaign strategy team and third-party agencies to develop, plan and manage the overarching paid media strategy and plans. You excel at delivering against required response, engagement and conversion key point indicators (KPIs) by supporting all digital media planning including display media, online video, paid social, native and other digital channels.
You possess sound analytic insight and project management skills that ensure campaigns meet required timelines and budget constraints. You propel business by providing proactive, ongoing analysis and insights to campaign teams and senior leadership on adjustments, optimizations or strategy modifications. You grow and develop sales and revenue through client acquisition and migration for the enterprise portfolio. You thrive in an office environment while guiding marketing campaigns across the organization. You report to the Senior Manager of Marketing for goals, guidance and assistance.
Competitive salary with bonus.
Health, vision and dental insurance.
100% company match 401(k) up to 6%.
Company funded retirement accumulation plan for an additional 3%.
Pretax childcare spending account.
Paid holidays, vacation days, personal days and sick days.
Employee discount on spectrum services where available.
What you will do:
Encourage company-wide excellence by actively and consistently supporting all efforts to enhance and simplify the client experience.
Drive the sales cycle by developing, maintaining and communicating media programs for all targets, products offers and geographic areas.
Maximize marketing efficiency and effectiveness by tracking response and conversion, creating a budget, and comparing return on investment (ROI) to cost per conversion.
Expand industry knowledge by communicating with internal and external research groups, industry organizations and other experts.
Set and meet deadlines for multiple projects while maintaining accuracy and efficiency through effective project management skills.
Perform additional duties related to the position as assigned.
Required keys for success:
Five or more years of media experience.
Proven prioritization and organizational skills with the ability to manage multiple projects and tasks simultaneously while working with a sense of urgency.
Deadline-driven with the ability to manage all phases of a large project independently in a dynamic, fast-paced environment.
History of working with all levels of an organization while showing sound judgment and initiative to accomplish job duties.
Expert at making recommendations and managing and fostering change.
Track record of analyzing and interpreting data to make recommendations.
Confident when presenting complex information at the executive level.
Solid attention to detail balanced with a focus on the client using honesty, integrity and ethics.
Proficient with Microsoft Word, Excel, PowerPoint and Outlook.
Effective written and spoken English communication skills with all levels of an organization.
How you will stand out from the crowd:
Expert in programmatic and re-targeting platforms, demand-side platforms (DSPs), data management platforms (DMPs) and other digital media tools and services.
Bachelor’s degree in marketing or a related field, or an equivalent combination of education, training and experience (required).
Master’s degree in business administration (preferred).
Salaries depend on geography, experience, and education; negotiations begin at $64500
For more information on Spectrum’s benefits, please click here.
The health and safety of our employees and candidates is very important to us. Spectrum has adopted virtual mobile recruiting tools that allow us to continue meeting new candidates. We look forward to “virtually” meeting you.
The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.