Senior Product Marketing Manager : Multiproduct Solutions - Spectrum Enterprise

Full Time United States - Colorado - Greenwood Village Posted 04/01/2021 Areas of interest: Marketing Requisition Number: 278227BR MGN380
At a glance:
  • Are you a product marketing expert enthusiastic about developing the marketing strategy and value for packages of telecommunications solutions that combine internet, network access, Managed Services and other products?
  • Can you commit to a position guiding teams through the planning and execution of large marketing projects while driving the collective Go-To-Market activities?
  • Do you desire an influential role in shaping the image of a technology leader?
Our company:

At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.

Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America’s largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise’s industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.

Highlights:

You are passionate about developing and launching valuable and unique client telecommunication solutions containing several products. As the Product Marketing Manager for Multiproduct Solutions, you evaluate market opportunity and client needs to identify creative ways to combine existing products and create messaging that maximizes appeal to different client segments. You conceptualize, rationalize and align products and build market opportunity by collaborating with Product Management, Sales and Marketing. You drive the collective Go-to-Market activities that leverage combinations of our Internet, WAN and Managed Services while including Voice or TV as needed to create compelling value.

You identify market needs, assess market conditions and opportunities, spot competitive vulnerability and translate technology into valuable buyer benefits. You define the buyer journey, create use cases and identify market segments and size audiences. You develop compelling, articulate messaging and identify resources that drive sales enablement. You stay current on technology and co-marketing opportunities by working with technology vendors and external partners. You provide clear guidance that enables partners in Demand Generation, Sales Enablement, Content Marketing, AR/PR, Training and Product Management to achieve product-specific goals. You report directly to the Director of Product Marketing for goals, guidance and assistance.

Position benefits:
  • Competitive salary with bonus.
  • Health, vision and dental insurance.
  • 100% company match 401(k) up to 6%.
  • Company funded retirement accumulation plan for an additional 3%.
  • Education assistance.
  • Pretax childcare spending account.
  • Paid holidays, vacation days, personal days and sick days.
  • Employee discount on spectrum services where available.
What you will do:
  • Encourage company-wide success through active and consistent support of all efforts to simplify and enhance the client experience.
  • Define and prioritize opportunities to present multiple products as solutions in unique and valuable ways to the market.
  • Achieve marketing objectives by defining marketing requirements, establishing a comprehensive marketing strategy and leading cross-functional teams to implement the plan to grow awareness, preference and purchase of existing products.
  • Create product appeal and ensure specific audience needs are addressed by defining, sizing and prioritizing the market, identifying requirements and defining marketing segments, target audiences and personas.
  • Research the current buyer and competitor market through proactive market scans, client and seller interviews and communication with internal and external research groups, technology vendors, industry organizations and other expert sources.
  • Develop playbooks for Sales and Marketing teams to provide effective guidance to identify market opportunity, qualify prospects and present unique product value.
  • Guide marketing efforts by conceptualizing, defining and crafting clear, persuasive website copy, seller reference materials, return on investment (ROI) tools, battle cards, product briefs and product presentations while ensuring all Sales reference materials remain current.
  • Perform additional duties related the position as assigned.
Required keys for success:
  • Ten or more years of experience in product marketing or a related position.
  • Previous telecommunications industry experience working with relevant technology.
  • Proven ability to effectively explain value and benefits derived from technical concepts and convey them to all types of audiences.
  • Experience creating effective messaging, positioning and sales enablement tools.
  • Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously while maintaining accuracy and efficiency in deliverables.
  • Prioritization and organizational skills with the ability to manage all phases of a large project, such as product launches, from beginning to end with sufficient autonomy.
  • Prior experience working with all levels of an organization, different disciplines and varying degrees of technical and business experience.
  • History of showing sound judgment and initiative to accomplish job duties and resolve issues while working under pressure.
  • Confidence when conducting formal presentations or speaking publicly to large audiences, including trade events.
  • Track record of analyzing and interpreting data and market research to make recommendations based on analysis and expertise.
  • Ability to evaluate, recommend and execute strategies and actions quickly and accurately.
  • Detail-oriented balanced with the ability to think strategically.
  • Highly developed capacity for teamwork with the ability to foster and manage change.
  • Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
  • Effective written and spoken English communication skills with all levels of an organization.
How you will stand out from the crowd:
  • Four or more years of experience building end-to-end marketing or product introduction plans and managing the execution across cross-functional teams.
  • Solid knowledge of communication services or technologies, such as internet access, data networking and Voice over internet protocol (VoIP).
  • Strong marketing acumen and ability to quickly lead conversations and assess partner strategies for effective demand generation, content marketing and social media endeavors.
  • Effective storytelling skills and demonstrated experience writing or creating clear and impactful product presentations, battle cards, product briefs, analyst resources and web pages.
  • Demonstrated experience identifying opportunities to evolve or introduce products or take advantage of sudden marketplace opportunities.
  • Experience defining and implementing market research studies.
Your education:
  • Bachelor’s degree in business, finance or a related field, or an equivalent combination of education, training and experience (required).
  • Master’s degree in a related field (preferred).


Salaries depend on geography, experience, and education; negotiations begin at $72200

For more information on Spectrum’s benefits, please click here.
The health and safety of our employees and candidates is very important to us. Spectrum has adopted virtual mobile recruiting tools that allow us to continue meeting new candidates. We look forward to “virtually” meeting you.

The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

Related jobs

View All of Our Available Opportunities

Sign up for job alerts

Sign up to receive the latest career opportunities directly to your inbox.

Areas of interestEnter a location and a category, and click "Add" to create your Job Alert.

  • Marketing, Greenwood Village, Colorado, United StatesRemove
  • Marketing, Denver, Colorado, United StatesRemove

Spectrum employeeAre you currently a Spectrum employee?