Learn more about and apply for the Automotive Sales Manager - Ad Sales at Spectrum here

Automotive Sales Manager - Ad Sales

There's a strong connection here.
Full Time Laguna Hills, California Posted 09/29/2022 Business unit: Spectrum Reach Areas of interest: Account Management, Ad Sales, Business Development, Digital, Media, Outside Sales, Sales Requisition Number: 324241BR SAS501
Spectrum Reach is looking for a dynamic Automotive Ad Sales Manager to drive revenue in the Los Angeles local markets.

Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

Essential Job Functions:

Revenue Performance
  • Tier III Automotive Dealers and groups are the primary focus within the automotive category, responsible for strategic planning, preparation, execution and ultimate achievement of multiple lines of revenue budgets including core business, digital and production.
  • Work with individual market leaders to establish market wide goals, objectives and KPIs. Monitor progress towards goals and objectives and adjust course as necessary to deliver revenue budget.
Strategic Planning
  • Develop automotive advertising strategies and tactics including: promotional/event driven activities, utilization of research tools, new product integration, creative messaging and effective use of multiple offerings within the Spectrum Reach suite of products.
  • Stay current with category trends and developments and adjust strategies accordingly.
  • Help drive Tier III Automotive spending by training and supporting local AEs and direct client interaction.
  • Review market ad spending reports to help prioritize accounts and strategies.

Sales and Performance Management
  • Works closely with Market Leaders to ensure consistent messaging across all markets as to automotive strategies and tactics as well as local initiatives.
  • Coaching, training and development of Account Executives and Auto Specialists. Participation in the hiring process for all front line positions in the Automotive sector.
  • Participation on sales calls with Account Executives and Local Sales Managers to maximize advertising revenue and market share from customer accounts.
  • Update monthly tracking and pacing reports related to category performance.
  • Perform other duties as assigned.

Job Requirements
  • 5+ years of related auto sales, agency, or automotive dealership or OEM experience is required.
  • Strong Digital advertising expertise is required.
  • Media advertising, marketing, promotion, is preferred.
  • Working knowledge of the cable industry, with demonstrated background and success in the automotive category is helpful.
  • A deep understanding of web analytics as they relate to dealership traffic and customer engagement is preferred
  • Must be highly motivated, an enthusiastic self-starter, and possess a strong desire to win.
  • Must demonstrate proficient coaching skills including the ability to lead and inspire personnel to achieve goals.
  • Requires the ability to communicate effectively and professionally and have strong interpersonal communications skills.
  • Requires solid problem-solving skills and the ability to act quickly while using good judgment.
  • Travel, as needed, throughout the market region is a requirement.
  • Bachelor’s Degree with an emphasis in Marketing, Communications or other related field, or equivalent experience.
Driving is a requirement for this position. Must possess and maintain a valid Driver’s License and safe driving record.

SAS501 324241 324241BR

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 93,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

Related jobs

View All of Our Available Opportunities

Sign up for job alerts

Sign up to receive the latest career opportunities directly to your inbox. All fields marked with an asterisk (*) are required.

Areas of interestEnter a location and a category, and click "Add" to create your Job Alert.

  • Account Management, Laguna Hills, California, United StatesRemove
  • Advertising Sales, Laguna Hills, California, United StatesRemove
  • Business Development, Laguna Hills, California, United StatesRemove
  • Digital, Laguna Hills, California, United StatesRemove
  • Media, Laguna Hills, California, United StatesRemove
  • Outside Sales, Laguna Hills, California, United StatesRemove
  • Sales, Laguna Hills, California, United StatesRemove

Spectrum employeeAre you currently a Spectrum employee?

There's a strong connection here.