Digital Yield Planner - Ad Sales

Full Time New York, New York Posted 12/15/2021 Areas of interest: Ad Sales, Sales, Sales Ops/Support Requisition Number: 299211BR ASA300
Spectrum Reach is changing the face of digital marketing and advertising by taking an integrated approach to reach and engage targeted audiences across platforms and offerings using its unique portfolio of Digital Television and IP products. We are seeking a talented, passionate and experienced individual for our growing yield management practice in the role of Advanced Advertising Planning. You will work closely with Sales, Ad Operations and Product Management focusing initially on the connected TV advertising business and eventually expand into our full portfolio of Digital products.

The purpose of this role is to raise the level of the media planning function for our expanding connected TV and Digital advertising business as we move to serve clients more efficiently and effectively across our product suite. The ideal candidate will have relevant experience with Digital inventory, pricing, proposal and package building. This individual should be well versed in Digital media buying and selling practices, responding to RFP’s, research and metrics, all working closely with internal and external clients to achieve success. The job is a centralized role and will require the individual to work across multiple Spectrum markets and sales channels.

  • Act as a product expert for Streaming TV
  • Knowledge in all forms of forecasting e.g addressable, dayparting, specific creative length, etc.
  • Support the Sales teams by developing advertiser-specific inventory strategies based on client’s KPIs and inventory availability
  • Work closely with the Optimizations team to provide analytical support and help meet client’s expectations
  • Grow the Streaming TV inventory and forecasting planning strategy, using data and analysis to make solid business decisions
  • Collaborate with Ad Ops to streamline processes, create and promote efficient workflow in inventory utilization and campaign management
  • Analyze reports with the Yield & Inventory team to develop an analytical planning approach
  • Use internal benchmarks to improve sell-through rates and monitor performance
  • Bachelor’s Degree from a four-year College or University or equivalent experience
  • Desire to pursue a career in Digital Media and demonstrates strong initiative and drive
  • Familiarity with digital technology & inventory platforms like Freewheel, Yieldex, and Operative is preferable
  • Intermediate Excel skills: Vlookup, Pivot Tables, etc.
  • Must be proficient in Microsoft Office applications (Outlook, Word, PowerPoint)
  • Strong analytical skills coupled with the ability to understand customer needs and develop solutions in collaboration with sales teams
  • Must be a team player, with a positive attitude and experience in cross-functional collaboration in a matrixed organization
  • Must have great attention to detail
  • Strong organizational and time management skills
  • Excellent communicator and relationship builder
ASA300 299211 299211BR

Our Commitment During COVID-19 Your health and safety is important to us, as such we’re using virtual recruiting tools to safely meet with qualified candidates. We are working in the office, following CDC guidelines.

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