Full TimeNew York, New YorkPosted 12/15/2021Areas of interest: Ad Sales, Sales, Sales Ops/SupportRequisition Number: 299211BRASA300
Spectrum Reach is changing the face of digital marketing and advertising by taking an integrated approach to reach and engage targeted audiences across platforms and offerings using its unique portfolio of Digital Television and IP products. We are seeking a talented, passionate and experienced individual for our growing yield management practice in the role of Advanced Advertising Planning. You will work closely with Sales, Ad Operations and Product Management focusing initially on the connected TV advertising business and eventually expand into our full portfolio of Digital products.
The purpose of this role is to raise the level of the media planning function for our expanding connected TV and Digital advertising business as we move to serve clients more efficiently and effectively across our product suite. The ideal candidate will have relevant experience with Digital inventory, pricing, proposal and package building. This individual should be well versed in Digital media buying and selling practices, responding to RFP’s, research and metrics, all working closely with internal and external clients to achieve success. The job is a centralized role and will require the individual to work across multiple Spectrum markets and sales channels.
MAJOR DUTIES & RESPONSIBILITIES
Act as a product expert for Streaming TV
Knowledge in all forms of forecasting e.g addressable, dayparting, specific creative length, etc.
Support the Sales teams by developing advertiser-specific inventory strategies based on client’s KPIs and inventory availability
Work closely with the Optimizations team to provide analytical support and help meet client’s expectations
Grow the Streaming TV inventory and forecasting planning strategy, using data and analysis to make solid business decisions
Collaborate with Ad Ops to streamline processes, create and promote efficient workflow in inventory utilization and campaign management
Analyze reports with the Yield & Inventory team to develop an analytical planning approach
Use internal benchmarks to improve sell-through rates and monitor performance
EDUCATION & QUALIFICATIONS
Bachelor’s Degree from a four-year College or University or equivalent experience
Desire to pursue a career in Digital Media and demonstrates strong initiative and drive
Familiarity with digital technology & inventory platforms like Freewheel, Yieldex, and Operative is preferable
Intermediate Excel skills: Vlookup, Pivot Tables, etc.
Must be proficient in Microsoft Office applications (Outlook, Word, PowerPoint)
Strong analytical skills coupled with the ability to understand customer needs and develop solutions in collaboration with sales teams
Must be a team player, with a positive attitude and experience in cross-functional collaboration in a matrixed organization
Must have great attention to detail
Strong organizational and time management skills
Excellent communicator and relationship builder
ASA300 299211 299211BR
Our Commitment During COVID-19 Your health and safety is important to us, as such we’re using virtual recruiting tools to safely meet with qualified candidates. We are working in the office, following CDC guidelines. Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 95,000 individuals working together to serve more than 31 million customers in 41 states. Watch this video to learn more. Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.