Director, Campaign Strategy, Kernel - Media

Full Time United States - New York - New York City Posted 02/08/2021 Areas of interest: Ad Sales, Creative, Marketing Requisition Number: 275032BR MGN701
Spectrum Reach ( grows businesses of all sizes with custom, multi screen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

You can also learn more about our award winning Production/Creative department, Kernel.


The Director of Campaign Strategy will lead a team who will work closely with Sales, Digital, Product and Marketing teams to develop full scale integrated creative packaging strategies while educating and scaling out creative best practices based on current insights, data and consumer trends. This position will participate in early marketing and sales strategy ideation meetings to ensure large scale integrated campaigns are pitched and executed to meet client’s needs and expectations. The role will heavily focus on how to market and execute against multicultural marketing objectives. This position reports to the Vice President of Production & Creative Services.

  • Actively and consistently supports all efforts to simplify and enhance the customer experience.
  • Manage a team responsible for creating the packaging strategies for our client campaign/creative needs to drive client results and grow core revenue.
  • Work with field teams to develop sellable and scalable integrated creative solutions for key and target clients.
  • Build and manage enterprise integrated client relationships including prospecting, creative brief initiation and presentations.
  • Partner with Kernel field teams and support teams to easily sell the importance of creative strategies to clients. These are creative strategies that meet and exceed client objectives.
  • Provide insights, research and consumer trend input around integrated campaign design, including requirements for success and in order to achieve goals for clients across all categories.
  • Work closely with Kernel team members to ensure that the internal production processes run smoothly and efficiently to ultimately ensure the highest quality end product related to all creative and production services.
  • Facilitate ongoing process improvement and documentation/sharing of best practices.
  • Build enterprise relationships to create a collaborative pre-sale creative approach and ensure Kernel is maximized across all Sales Initiatives.
  • Work with Kernel and support teams to develop an on-going multicultural strategy including training.
  • Recommend new strategic initiatives to drive long-term business objectives.
  • Develop internal and external training materials and white papers to provide as much value to grow insights, knowledge while growing the Kernel brand as a market leader in creative forward thinking, multicultural marketing and general creative problem solving.
Skills/Abilities and Knowledge
  • Background in multicultural marketing and creative best practices
  • Ability to demonstrate a proven track record of developing high quality; insights that drive creative ideas and compelling integrated concepts for client campaigns in multiple categories
  • Understanding of best practices in social media and online
  • In-depth knowledge of consumer trends
  • Ability to lead research initiatives and be a marketing leader who can educate a large team on marketplace best practices that influences creative decisions
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details in a fast paced environment a must
  • Knowledge of production elements
  • Excellent presentational, written and verbal communication skills in multiple environments

Bachelor’s Degree or equivalent work experience; Masters preferred

Related Work Experience
Management experience (5+ yrs)
Interactive creative advertising and marketing environment (8-10 yrs+)

For more information on Spectrum’s benefits, please click here.
The health and safety of our employees and candidates is very important to us. Spectrum has adopted virtual mobile recruiting tools that allow us to continue meeting new candidates. We look forward to “virtually” meeting you.

The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

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