Full TimeNew York, New YorkPosted 05/04/2022Business unit: Spectrum ReachAreas of interest: Ad Sales, Digital, MediaRequisition Number: 311105BRSAS506
Manager, Advanced Advertising Enterprise Sales (Digital Ad Sales)
Spectrum Reach currently seeks a dynamic Manager, Advanced Advertising Enterprise Sales to drive addressable, streaming and data-driven TV revenue for our Enterprise Advanced Advertising division.
WHAT YOU WILL DO… The Advanced Advertising Sales Manager is responsible generating revenue from the national advanced advertising portfolio with an emphasis on addressable, national data-driven media campaigns and streaming television. This role will report directly to the Director, Enterprise Advanced Advertising and will work closely with Revenue Support, cross-functional teams and affiliate and network partners to provide sales strategy, goal achievement and industry representation.
MAJOR DUTIES AND RESPONSIBILITIES
Serves as Advanced Advertising sales lead over an account list overseeing national advanced advertising efforts based on brand agency affiliation as determined by the Director of Sales.
Develops and manages go-to-market strategy in effort to drive sales and educate the marketplace on Spectrum’s national Advanced Advertising capabilities. On-going responsibilities include sales presentations, pitching, prospecting, category expansion and developing opportunities to optimize client KPIs and maximize revenue.
Works in conjunction with Ampersand and affiliate partners to delivery client KPIs and develop relevant strategy, meet and exceed sales goals.
Manages all functions of sales management, including quarterly and annual sales planning, forecasting and identifying opportunities to meet and exceed revenue goals.
Develops and maintains productive and positive relationships across management and cross functional partners (Enterprise & Local Sales, Operations, Data, Yield, Client Success, Business Development & Finance)
Collaborates with Revenue Support partners to oversee campaign stewardship and sales strategy execution,
Serves as an industry expert on Spectrum’s Advanced Advertising portfolio, the addressable and advanced TV marketplace, category trends, emerging technology, and media platforms including but not limited to television, streaming, broadband
Responsible for business development objectives goals
WHO WE ARE… Spectrum Reach is the advertising sales division of Charter, offering custom solutions for advertisers through national cable networks, internet advertising, mobile marketing and events supported by marketing, research and award-winning creative services teams. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. From traditional commercial advertising to exciting new possibilities in interactive media, Spectrum Reach brings advertisers effective, efficient ways to reach their audiences and generate enthusiasm with their customers. You can learn more about us at www.spectrumreach.com
WE ARE LOOKING FOR… Skills/Abilities and Knowledge:
Must be able to develop a strong knowledge base of products, features and services and understand how our customers use them.
Track record of driving sales utilizing a data driven approach against key performance indicators.
Strong sales leader with a passion to win, eliminate roadblocks and demonstrate excellent problem solving skills.
Must be able to develop strong relationships with clients and internal cross-functional teams.
Strong organizational skills; must be detail-oriented and have a proven tracking record of managing multiple tasks and deadlines simultaneously
A creative thinker and self-starter with strong writing and communication skills.
In depth knowledge of data, analytics, addressable ad technology and previous experience incorporating these attributes into sales strategies.
Deeply invested in the success of our clients and our colleagues
Proven skill with Word, Excel, PowerPoint, and Salesforce
Some travel required.
Education Bachelor’s degree in marketing or related field, or equivalent combination of education and work experience. IAB certification ideal. Related Work Experience Number of Years Leadership experience 2-3 Sales Experience 5+
Driving is a requirement for this position. Applicants must possess and maintain a valid Driver’s License, reliable transportation, and a safe driving record. SAS506 311105 311105BR
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 93,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.