Full TimeNew York, New YorkPosted 05/06/2022Business unit: Spectrum ReachAreas of interest: Development, Digital, IT Management/Project Management, Media, ProductRequisition Number: 311325BR-2MPD535
Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.
At Spectrum Reach we offer a hybrid work arrangement for most roles.
The Manager of Advanced Advertising Product Development is responsible for leading the development of word class online marketing solutions on behalf of thousands of Spectrum Reach clients. The successful candidate will play a pivotal role in defining strategy, product definition, business models, supply strategy, vendor / technology evaluation, cross-platform execution, and revenue growth.
This exceptional leader will have hands on experience with: programmatic media buying, display / video / OTT advertising, targeting / addressable capabilities, supply quality tools, device graphing, data-driven analysis, IAB / TAG standards, application of 1st, 2nd, 3rd party data, as well as communicating effectively with internal and external stakeholders to drive key initiatives forward.
The role will report to the Sr. Manager of Advanced Advertising Product Development and will operate in a highly matrixed environment with numerous key stakeholders.
MAJOR DUTIES AND RESPONSIBILITIES
Build best in class cross-platform online products inclusive of: display, video, and OTT across key verticals with internal and external partners at scale
Forward thinker in translating sales needs into strategic and compelling business opportunities by building consensus on priorities leading to product execution
Translate business strategy into a portfolio product roadmap, articulates trade-offs and business cases for new features through data-driven prioritization and business needs; set minimal viable product releases.
Based on campaign needs, recommend appropriate campaign parameters and proactively solve issues as the single point of contact / subject matter expert across the online portfolio
Lead vendor meetings on ongoing basis, interfacing as needed with executive and middle management on vendor side during meetings and presentations
Inform senior management on key opportunities, potential risks, and potential partnerships
Coordinate with cross-functional stakeholders on proper testing, integration, activation and continuity support
Creatively thinks about marketing outcomes, is customer focused and applies heightened levels of service across all stakeholders
Experience in media trading – acquiring, selling or overseeing digital supply / media is a must
3-5 years’ ad-tech experience at a combination of: DSP, SSP, MVPD, ad network, publisher/media company, direct marketing agency, data company, strategy consulting or similar company within the digital media ecosystem with a focus on product management or product design experience
Deep knowledge of the programmatic advertising eco-system
Understanding of the MVPD media sales channels (local, regional and national), cable programmers, content providers, and supporting tools
Applicable experience with direct marketing techniques, digital advertising methodologies, list matching, outcome-based marketing as well as synthesis of campaign performance
Experience with key categories such as automotive, health, retail and political
Attention to detail and the ability to manage multiple projects, tasks and responsibilities concurrently; consistently set, meet and exceed deadlines
Ability to form strong relationships with internal teams, vendors and clients
Proven history of managing multiple product efforts and significant experience leading product roadmaps, prioritizing and identifying opportunities for backlog, collaborating with development teams for ongoing enhancements
Ability to negotiate complex contracts to support emerging business models
Capacity to work independently and own responsibilities for projects immediately
Professional, outgoing (partners well with all), confident with sound presentation skills
Undergraduate degree required or equivalent work experience
MBA preferred, but not required
MPD535 311325-2 311325BR
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 93,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.