Full TimeNew York, New YorkPosted 05/19/2022Business unit: Spectrum ReachAreas of interest: Ad Sales, Digital, Media, Operations Support, Research/AnalysisRequisition Number: 312446BR-5BDA352
This role can sit in any of the following offices: Charlotte, NC, New York, NY Austin, TX Denver, CO Los Angeles, CA
Spectrum Reach is changing the face of digital marketing and advertising by taking an integrated approach to reach and engage targeted audiences across platforms and offerings using its unique portfolio of Advanced Advertising products and services. We are seeking a talented, passionate and experienced individual for our growing supply and yield practice in the role of Data & Business Analyst.
The ideal analyst candidate will have related experience within the TV and Streaming media environment, with strong analytical experience
This analyst will play a key part in measuring and optimizing the overall health of our programmatic business, including analysis of revenue, supply and demand, bid win/loss rates, & pricing strategies on both the buy and sell-side. They will work cross-functionally with teams to provide excellent customer service in support of Spectrum Reach clients and revenue goals. They will monitor yield across platforms and offer analytics and insights to accelerate monetization and will liaise with sales and external partners to analyze and troubleshoot issues. The analyst will also help define optimization standards, growth metrics and benchmarks across internal & external clients. This role reports to the Manager, Programmatic Yield.
Develop a deep understanding of Streaming TV space, and Spectrum Reach’s full inventory environment and how it relates to programmatic monetization and acquisition
Work with large amounts of data, particularly in combining data sets across multiple systems
Build and analyze dashboards in excel and data visualization tools
Participate in testing phases of new partner integrations
Manage campaigns and optimization strategies to drive highest yield possible
Work closely with Yield leadership, business development, ad ops and product teams on activation and execution of programmatic strategies
Proactively communicate processes and results internally, making suggestions on best path forward.
Skills & Qualifications
Bachelor’s Degree from four-year College or University is preferred
Highly experienced using analytical tools – Excel
Attention to detail and ownership of tasks, ability to work independently and collaboratively as part of a large organization
Excellent people skills and group communication skills
Excellent verbal and written business communications skills, be able to multi task, and be detailed oriented.
1-2 years of successful experience within media environment, with a preferred focus on programmatic media selling/buying
Ad tech background with SSP, DSP, and ad server experience preferred
BDA352 312446-5 312446BR
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