Data & Business Analyst - Ad Sales

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Full Time New York, New York Posted 05/19/2022 Business unit: Spectrum Reach Areas of interest: Ad Sales, Digital, Media, Operations Support, Research/Analysis Requisition Number: 312446BR-5 BDA352
This role can sit in any of the following offices:
Charlotte, NC,
New York, NY
Austin, TX
Denver, CO
Los Angeles, CA


Spectrum Reach is changing the face of digital marketing and advertising by taking an integrated approach to reach and engage targeted audiences across platforms and offerings using its unique portfolio of Advanced Advertising products and services. We are seeking a talented, passionate and experienced individual for our growing supply and yield practice in the role of Data & Business Analyst.

The ideal analyst candidate will have related experience within the TV and Streaming media environment, with strong analytical experience

This analyst will play a key part in measuring and optimizing the overall health of our programmatic business, including analysis of revenue, supply and demand, bid win/loss rates, & pricing strategies on both the buy and sell-side. They will work cross-functionally with teams to provide excellent customer service in support of Spectrum Reach clients and revenue goals. They will monitor yield across platforms and offer analytics and insights to accelerate monetization and will liaise with sales and external partners to analyze and troubleshoot issues. The analyst will also help define optimization standards, growth metrics and benchmarks across internal & external clients. This role reports to the Manager, Programmatic Yield.

Major Functions
  • Develop a deep understanding of Streaming TV space, and Spectrum Reach’s full inventory environment and how it relates to programmatic monetization and acquisition
  • Work with large amounts of data, particularly in combining data sets across multiple systems
  • Build and analyze dashboards in excel and data visualization tools
  • Participate in testing phases of new partner integrations
  • Manage campaigns and optimization strategies to drive highest yield possible
  • Work closely with Yield leadership, business development, ad ops and product teams on activation and execution of programmatic strategies
  • Proactively communicate processes and results internally, making suggestions on best path forward.

Skills & Qualifications
  • Bachelor’s Degree from four-year College or University is preferred
  • Highly experienced using analytical tools – Excel
  • Attention to detail and ownership of tasks, ability to work independently and collaboratively as part of a large organization
  • Excellent people skills and group communication skills
  • Excellent verbal and written business communications skills, be able to multi task, and be detailed oriented.
  • 1-2 years of successful experience within media environment, with a preferred focus on programmatic media selling/buying
  • Ad tech background with SSP, DSP, and ad server experience preferred
BDA352 312446-5 312446BR

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 93,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

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