Full TimeUnited States - New York - New York CityPosted 01/20/2021Areas of interest: Ad Sales, IT Management/Project Management, ProductRequisition Number: 273750BRMPD633
Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.
The Senior Manager of Data Standards, Performance and Methodology will be responsible for identifying data and research needs around existing and developing media digital and linear advertising products managed by the Spectrum Reach Product Team. This role requires development and support of all back-end data analyses, methodological recommendations and modeling for Spectrum Reach’s DSPM (Data Standards, Performance and Methodology) team to empower existing and future Spectrum Reach products and inventory sources. This role reports directly to the Vice President, Data Standards, Performance and Methodology.
MAJOR DUTIES AND RESPONSIBILITIES
As the industry moves to an integrated, cross platform and addressable enabled impression based environment, the it is imperative that the Manager, Directors and VP on this team understand the relationship between audiences, ad exposures and outcomes to help drive the input and output metrics, as well as positioning, for Spectrum Reach’s future business needs.
Deep understanding of research best practices in data aggregation, analysis, positioning and reporting as it applies to media and advertising
Evaluate existing data sets and help recommend new data sets that will maximize tehe value of Spectrum Reach’s inventory and intelligence.
Address specific questions around campaign, audience and inventory performance at the request of senior management.
Work collaboratively with Sales and Product Onwers to find creative and meaningful ways to tell a positive story for client performance.
Provide guidance to Data and Development teams by translating sales and customer needs into prioritized project requests.
Collaborate with Data Science and Data Insight teams to bring modeling ideas to life and make those ideas available to teams that need them.
Represent the DSPM team in internal team and planning meetings as well as in external research groups like CIMM and MRC.
Proactively identify analysis to support all efforts with an eye toward Spectrum Reach’s overall Product strategy
Contribute to managing vendor relationships by defining clear & concise performance metrics to be built into tracking/monitoring tools to drive platform performance
Help drive cross product implementations and unification efforts
Support the development and communication of Product Strategies dependent on new services/features to drive financial results. Work with engineering, product management peers, marketing stakeholders and key market areas on implementing strategy
REQUIRED QUALIFICATIONS Skills/Abilities and Knowledge
Strong ability to analyze, interpret and present data
Strong skills with SQL
Knowledge of traditional media research and experience with Nielsen, Comscore, SimilarWeb, Moat and other measurement vendors
Knowledge of Snowflake, Teradata, AWS and Alteryx helpful but not required
Great understanding of design and implementation practices in Tableau desktop and server
Strong understanding of advanced analytics processes and reporting design principles and modeling
Strong business acumen and sense of urgency to achieve business results
Ability to communicate complex technical concepts to all levels of an organization to aid in decision-making
Proven track record for strong problem resolution techniques, ability to find solutions
Strong data and presentation tool skills including MS Excel and PowerPoint
Strong communication skills
Ability to balance conflicting resource demands and internal pressures with focus towards our business priorities
Ability to communicate effectively orally and electronically
Ability to make decisions and solve problems while working under pressure
Ability to communicate with all levels of management
Ability to develop, communicate and implement strategies and tactics
Ability to manage and deliver against several initiatives simultaneously
Ability to supervise and motivate others
Ability to prioritize and organize effectively
Bachelor's degree in Computer Science, Engineering or related field or equivalent experience Relevant Master’s degree preferred, but not required
RELATED WORK EXPERIENCE
Advertising Sales (3+ years)
Experience working within a data platform/data analysis environment (3+ years)
Managing complex projects (3+ years)
For more information on Spectrum’s benefits, please click here.
The health and safety of our employees and candidates is very important to us. Spectrum has adopted virtual mobile recruiting tools that allow us to continue meeting new candidates. We look forward to “virtually” meeting you.
The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.