Full TimeNew York, New YorkPosted 06/20/2022Business unit: Spectrum ReachAreas of interest: LeadershipRequisition Number: 312255BRXMK191
Oversee the execution of established, and revised, long-term product strategies for the advanced advertising business at Spectrum Reach by defining repeatable processes for developing/updating product strategies, ensuring new initiatives are evaluated for strategic fit. Lead the execution of multi-year product/platform strategies across the business unit. Increase the value and effectiveness of the Product and Data Strategy team to the broader enterprise by applying data and quantitative analysis to evaluating new business opportunities, product strategies, or strategic partnerships/investments. Spearhead a communications and governance process to ensure the broader organization is aligned and aware of the progress on a multi-year vision for the advanced advertising and data solutions delivered by Spectrum Reach. This leadership role is designed to ensure that the well-defined strategies established by the PDS team and stakeholders is properly executed by internal and external product and service development teams
Extensive cross functional relationship building, communications, and partnering critical to the success of this position.
MAJOR DUTIES AND RESPONSIBILITIES • Establish a consistent process for developing multi-year product, data, inventory and technology strategies. • Manage the execution of multi-year product strategies by creating a governance structure with cross functional leadership to align projects and initiatives to the strategies. • Drive accountability of development initiatives to ensure proper alignment to the long term product strategy. • Create a regular forum for status updates and/or changes required in the strategy or the product roadmaps based on current market condtions. • As part of that process, ensure delivery of consistent artifacts and communications to all critical stakeholders to evangelize the strategies, articulate the path to execution and update on execution progress. • Refine current templates for business cases, strategic analysis, and business requirements to create more quantitative evaluation of new opportunities, new markets, strategic partners, etc. • Increase the application of internal and external competitive market and product intelligence in the development of product strategies • Partner with the Sr. Director of Product Strategy to apply the processes, intelligence, artifacts to the strategy development process. • Faciliate the cross functional product planning efforts within the Product & Strategy team and with key groups across Spectrum Reach (Ops, Sale, Dev, Marketing, HR/Admin) and other Charter divisions and corporate, as it relates to long term strategies. • Own the annual product planning calendar and facilitation of those planning sessions to provide an integrated set of priorities, product roadmaps, and strategies for the SVP of Advanced Ad Products and the broader leadership team. • Partner closely with PMO and the Operations/Technology leadership to ensure alignment on multi-year product/technology strategies across the business unit.
REQUIRED QUALIFICATIONS • Strong knowledge of advanced advertising products and services including TV, digital, mobile and video. • Strong knowledge of the evolving US advertising ecosystem including the economics of TV, ad tech, and data providers • Industry awareness of trends impacting the advertising business including mobile, OTT, AI, ML, measurement and currencies, and automation. • Proven track record in developing strategies, business plans, and strategic partnerships. • Experience with evaluating suppliers of advertising technology, ad inventory supply and demand, and data solutions to deliver, measure, and enhance multi-screen advertising solutions. • Ability to build and foster relationships by developing, maintaining and strengthening partnerships with others inside or outside the organization • Strong analytical skills and the ability to address issues using a logical, systematic, structured approach • Experience in writing business cases and requirements. • 10+ years of experience in strategy or product management for technology-oriented industries. • Strong computer skills including Microsoft Office; knowledge of budgeting, P&L reports, systems and procedures • Excellent negotiating, leadership, communication, presentation and interpersonal skills • Ability to prioritize and organize effectively • Ability to supervise and motivate others in matrix organizations. XMK191 312255 312255BR
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