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Director of Sales - Media

Date posted 11/27/2018 Requisition Number: 231035BR-2 Location: United States - New York - Pittsford Area of Interest: Ad Sales, Executive Management, Interactive Marketing, Market/Media Research, Sales Position Type: Full Time
Director of Sales – Media

Spectrum Reach is currently seeking a dynamic Director of Sales to manage and drive revenue in our Pittsford / Rochester, NY media market.

Spectrum Reach ( is the advertising sales division of Charter Communications, Inc. Driven by data, we offer customized, advanced advertising solutions utilizing national and local cable networks, Digital advertising and promotional events supported by marketing, research and award-winning creative services.


The Director of Sales will manage all aspects of Local advertising sales including coaching, developing staff, implementing sales strategies, managing inventory, forecasting revenue and recruiting and retaining top LSM’s and Account Executives. Overseeing account management and fostering solid professional relationships with key clients.

The Director of Sales is ultimately responsible for revenue generation, budgeting and forecasting; inventory pricing and control; strategies/policies; with the overall goal of achieving and exceeding competitive market share. Top candidates will have a proven track record of overcoming obstacles, achieving goals and engaging a diverse team of media sales professionals.

  • In partnership with Sales Leadership, develop the sales strategies and objectives to increase Spectrum Reach’s share of Local advertising spend in the market including the advanced media platform opportunities.
  • Responsible for recruiting, training and coaching local zone sales staff; actively coach and work with LSM’s and Account Executives to strengthen their selling skills; Accompany Account Executives weekly on sales calls. Create development plans and review on a regular basis.
  • Monitor, forecast, and actively manage the price of spot inventory to maximize sellout and drive revenues.
  • Maintain strong relations with Key and Target Accounts; Ability to build strong relationships with agencies and clients using strong verbal/written communication skills and meeting on a regular basis.
  • Accurately forecast revenue throughout the year & meet or exceed monthly, quarterly & annual budgets.
  • Demonstrate knowledge of the Local market, competition and respond effectively.
  • Supervise sales staff in packaging, negotiating, and selling of company media sales opportunities.
  • Work with peers to create sales opportunities and projects to meet revenue goals; Develop and execute special projects and promotions.
  • Develop and foster relationships with clients and community leaders and represent Spectrum Reach at functions.
  • Effectively communicate with all internal stakeholders: Ad Sales departments, Marketing, Engineering, System personnel etc.
  • Attend regular staff meetings and provide direction about the company’s goals and objectives.

  • Minimum of five years of media sales management with a proven track record of meeting and exceeding revenue goals, including digital sales.
  • Demonstrated sales planning and sales training ability to effectively develop and implement sales strategies and objectives and to motivate and enhance effective sales techniques of sales personnel.
  • Experience with quantitative and qualitative research.
  • Effective working knowledge of cable and internet.
  • Strong understanding of media (TV and internet) rating and pricing tools.
  • Enthusiasm, creativity, accountability and a strong background in agency business and new business development are a must.
  • Team player, an excellent problem-solver, and have the ability to develop, maintain, and grow client relationships.
  • Strong knowledge and working experience with Microsoft Word, Excel & PowerPoint.
  • Strong math and analytical skills.
  • Bachelor’s Degree in Business or equivalent combination of education and work experience

Driving is a requirement for this position. Must possess and maintain a valid Driver’s License and safe driving record.

The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

FCC Unit: 13556 Business Unit: Spectrum Reach Apply Later

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