Digital Marketing/Traffic Specialist

Full Time Stamford, Connecticut Posted 11/24/2021 Areas of interest: Marketing Requisition Number: 297622BR MAN310
Responsible for Cross Channel TV, Spectrum TV App (STVA), Household Addressable (HHA) and Digital Marketing banner planning process, including plan implementation and liaisons with internal and external partners to develop schedules and allocations. Ensures proper airing of creative across Charter footprint. Works with management within the organization to establish the infrastructure needed to support channel partners.

Creates, maintains, and coordinates cross channel allocations across all available inventory.

Develops audiences/targeting strategy for STVA, Household Addressable and banner ads in partnership with brand/creative and digital marketing/CX; maintains traffic instructions

Coordinates on-air copy rotations between Charter and all third party MSOs.

Determines creative rotation weighting percentage in accordance to media level and fulfillment requirements.

Creates cross channel media schedules for corporate marketing television advertising inventory.

Works closely with Cross Channel Manager to tactically drive company-wide goals and initiatives.

Works with media analysts to review contracts.

Analyzes areas within the planning workflow that can be improved and suggest process enhancements.

Handles ad hoc requests that may surface in a timely and efficient manner.

Creates media schedules on a monthly basis.

Manages multiple markets/systems with full oversight on cross channel activity.

Responsible for integration of systems, data and inventory.

Works directly with Spectrum Reach teams in management of all activity.

Works with brand and creative teams for Residential, Multicultural and SMB business units.

Works with Spectrum News Networks marketing team.

Works with Partnerships & Promotions team to ensure Co-Op plans run as requested.

Skills/Abilities and Knowledge
Ability to read, write, speak and understand English

Ability to analyze and interpret information
Ability to prioritize and organize effectively
Strong analytical skills
Ability to multi-task in a fast paced environment
Strong ability to perform independently and proactively while working in a team environment
Ability to prioritize and organize effectively to manage multiple projects and tasks
Ability to manage all phases of a large project from beginning to end with sufficient autonomy
Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
Ability to work independently, make recommendations and decisions, and resolve problems while working under pressure
Strong computer skills, especially in Microsoft Excel, PowerPoint, and Word
Strong attention to detail balanced with the ability to think strategically
Exemplary verbal and written communication and superior interpersonal and presentation skills
Strong time management and problem solving skills

Bachelor’s degree in Business, Marketing or related discipline and/or an equivalent experience

Related Work Experience Number of Years
Relevant media/cross channel experience 3+

Marketing/Digital Advertising experience 1+

Standard office environment
May require occasional travel (10-20%)

Skills /Abilities and Knowledge
Knowledge of cable TV, Internet, Phone and Mobile products and services
Ad planning and trafficking knowledge a plus
Previous media planning experience at a cable network or ad agency a plus
MAN310 297622 297622BR

Our Commitment During COVID-19 Your health and safety is important to us, as such we’re using virtual recruiting tools to safely meet with qualified candidates. We are working in the office, following CDC guidelines.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 95,000 individuals working together to serve more than 31 million customers in 41 states. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.

Related jobs

View All of Our Available Opportunities

Sign up for job alerts

Sign up to receive the latest career opportunities directly to your inbox.

Areas of interestEnter a location and a category, and click "Add" to create your Job Alert.

Spectrum employeeAre you currently a Spectrum employee?