Director, Competitive Edge Database Tool

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Full Time Town of Stamford, Connecticut Posted 06/15/2022 Business unit: Marketing Areas of interest: Finance and Accounting, Leadership, Marketing, Research/Analysis Requisition Number: 311073BR MGN715
JOB SUMMARY
The Director of Competitive Edge leads the team which maintains and develops Competitive Edge and MobilePedia, which provide detailed competitive pricing and product comparisons at the market level to customer-facing representatives. This includes acquisition pricing, new product introductions, discounts and promotions, equipment pricing, fees, taxes, and other information for residential, SMB and mobile providers. In addition to maintaining and regularly updating product set and offer set information for national and regional competitors, the team routinely generates “breaking news” updates to the front line concerning new competitive developments. Additionally, this role is responsible for oversight and support of the Charter Offer Recommendation Engine (CORE), which assists front line personnel in presenting appropriate offers and products to consumers at the household level.

This role reports to the Senior Director of Residential Offer Management.

MAJOR DUTIES AND RESPONSIBILITIES
Manage a team of two (2) FTEs. Responsible for driving expansion of Competitive Edge and MobilePedia capabilities, as well as utilization across all relevant sales channels.

Develops comparisons and analyses of competitors’ promotional and standard offers for all lines of business, including installation fees, equipment, premium channels, other ancillary products and services, and taxes/fees and other charges with those of Charter

Routinely updates, maintains, audits, and refreshes the database to ensure that timely and accurate information is being delivered across the organization.

Works cross-functionally with Brand Marketing to develop talking points outlining Charter’s advantages over the competition and subsequent offers.

Works cross-functionally with Training to ensure that training programs are ongoing and effective.

Works cross-functionally with Sales Channel leaders to solicit feedback on the Tool and make improvements based on the feedback.

Collaborate with various technology teams to support existing CORE application maintenance and future enhancements.

Leverages analytical tools to drive recommendations and ensure they are aligned with company’s strategic and operational objectives

Leads monthly competitive intelligence briefings with executives and with other internal groups. Develops ad-hoc competitive analyses and executive updates as needed.

Develops and manages the capital and expense budget

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge
Read, write, speak and understand English
Experience developing, rolling out, and maintaining Marketing and Selling tools
Experience analyzing competitors' products and pricing
Experience leveraging data to make offer recommendations
Analyze and interpret information
Communicate orally and in writing in a clear and straightforward manner from the executive level to front line employees
Ability to integrate information from multiple sources and distill into actionable insight
Prioritize and organize effectively
Project management
Work cross-functionally with all groups within the organization to meet deadlines and improve the Tool
Strong people management and leadership skills

Education
BS/BA in Marketing, or related field or equivalent work experience

Related Work Experience
Marketing work experience - 8+ years
Experience developing, rolling out, and maintaining IT based Marketing and Selling tools
Experience analyzing competitors’ products and pricing
Experience leveraging data to make offer recommendations

PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of telecommunications industry
Knowledge of marketing research, data analysis, and related functions

Related Work Experience
Cable TV or related work experience

MGN715 311073 311073BR

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