Manager, Marketing and Creative Strategy - SMB

Full Time Stamford, Connecticut Posted 11/29/2021 Areas of interest: Content Development, Creative, Marketing Requisition Number: 293784BR MPD525
JOB SUMMARY
Responsible for the strategic development, oversight and execution of effective advertising strategies and tactics to drive company growth. Directly manages mass media, including Print (Valpak, Shared Mail), and digital video advertising campaigns from inception to completion, including post campaign analysis and report. Influence Media planning as well as creative and messaging strategies in Mass tactics. Partners with outside agencies and internal stakeholders to develop campaigns that include TV, radio, digital video, digital audio, and shared mail. This position also supports programs to positively impact perception of the Spectrum Business brand to improve brand consideration, while driving new customer relationships and reinforcing benefits to maximize upsell and retention.

MAJOR DUTIES AND RESPONSIBILITIES
Create advertising plans and creative campaigns that generate quality sales leads in collaboration with cross-functional teams.

Manage the execution of mass media advertising, including briefing agencies, evaluating concepts, managing the production process, attending shoots and recording sessions, etc.

Participate in the development and management of the overarching brand strategy for the organization, including the brand positioning, core brand promise, and messaging strategy that will be utilized across creative materials.

Supervise agencies to deliver best-in-class creative while meeting timelines and budget expectations.

Develops and communicates campaign calendars and ensure flawless execution.

Manage overall performance and budget, working to increase conversion and efficiency.


REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
  • Ability to read, write, speak and understand English
  • Knowledge of mass media advertising strategies
  • Ability to show judgment and initiative and to accomplish job duties
  • Strong complex project management skills, demonstrating the ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables
  • Strong attention to detail, balanced with the ability to think strategically
  • Ability to work independently and make recommendations and decisions autonomously
  • Ability to think creatively
  • Ability to analyze and interpret data to make recommendations based on analysis and expertise
  • Ability to build strong relationships with internal and external partners.
  • Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way
  • Ability to communicate with all levels of management and company personnel
  • Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
  • Ability to conduct formal presentations to all levels of management
  • Ability to maintain confidentiality

Related Work Experience Number of Years
  • Industry experience in consumer technology or related industries 5+
  • Experience in managing integrated marketing and brand campaigns
  • Experience in brand management a plus

Education
  • Bachelor's Degree or higher in Marketing, Business, Communications or related field

PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
  • Knowledge of cable television, high speed Internet and phone products and services
  • Business-to-business marketing strategies
  • Experience with BtoB marketing, especially small-to-medium businesses


WORKING CONDITIONS
  • Office environment
  • Some travel may be required
MPD525 293784 293784BR

Our Commitment During COVID-19 Your health and safety is important to us, as such we’re using virtual recruiting tools to safely meet with qualified candidates. We are working in the office, following CDC guidelines.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 95,000 individuals working together to serve more than 31 million customers in 41 states. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.

Related jobs

View All of Our Available Opportunities

Sign up for job alerts

Sign up to receive the latest career opportunities directly to your inbox.

Areas of interestEnter a location and a category, and click "Add" to create your Job Alert.

  • Content Development, Stamford, Connecticut, United StatesRemove
  • Creative, Stamford, Connecticut, United StatesRemove
  • Marketing, Stamford, Connecticut, United StatesRemove

Spectrum employeeAre you currently a Spectrum employee?