Manager, Multicultural Marketing

Full Time United States - Connecticut - Stamford Posted 05/03/2021 Areas of interest: Communications, Content Development, Marketing Requisition Number: 280418BR MGN535
The Spectrum Manager of Multicultural Marketing will assist the Director of Multicultural Digital and Retention Marketing with the development and implementation of multicultural Retention plans and strategies. The Manager, of MCM Retention will provide direction, planning and implementation of strategies to support customer and revenue growth, retention, engagement, and optimal customer experience to positively impact customer perception of Charter’s brand, products and services. This role will be responsible for overseeing the successful implementation of initiatives through multiple channels and tactics, tracking and analyzing customer trends and reporting results from marketing initiatives.

Understand and apply key retention marketing concepts, processes and practices related to increasing customer retention, engagement and improving lifetime value
Develop marketing objectives, strategies, plans, and execute programs intended to engage and retain customers, with a special focus on key milestones in the customer lifecycle or business priorities (ex. onboarding, tenure, move/transfer, digital adoption)
Support efforts that lead to simplify and enhance the customer experience with Spectrum throughout customer touch points (Digital, Product, Inbound, Print, and Collateral)
Manage the agency and the accuracy of in-language customer communications for Spanish and other languages, as needed.
Build and maintain strong cross-functional relationships with internal teams to preserve a uniform vision of retention goals and outcomes, a desired customer experience, and effective go-to-market executions.
Approve projects, POs and invoices as appropriate
Perform other duties as requested by supervisor

Skills/Abilities and Knowledge
  • Ability to read, write, speak and understand English and Spanish
  • Exceptional written and verbal communication skills
  • Ability to clearly articulate ideas and feedback in a constructive way
Bachelor's degree or higher in marketing, business, or related field

Related Work Experience
4+ years of Industry experience in consumer technology or related industries
Experience in gathering and analyzing actionable metrics

Experience in brand management, Loyalty/customer relationship, or digital

Skills/Abilities and Knowledge
  • Ability to problem solve creatively
  • Ability to efficiently manage resources and prioritize tasks
  • Ability to build strong relationships with customers and colleagues
  • Knowledge of analytic tools i.e. Microstrategy, Tableau, PRISM, Kibana, Adobe
Office environment
The health and safety of our employees and candidates is very important to us. Spectrum has adopted virtual mobile recruiting tools that allow us to continue meeting new candidates. We look forward to “virtually” meeting you.

The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

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