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Marketing Analyst Returnship

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Full Time Stamford, Connecticut Posted 11/18/2022 Business unit: Marketing Areas of interest: Marketing, Research/Analysis Requisition Number: 324189BR MGN325
The Path Forward Return to Work program at Spectrum is a 16-week paid returnship for experienced professionals returning to the workforce with the intention of transitioning to a full-time role after taking time off for caregiving. The program is open to individuals who have at least 5 years of professional experience and have been out of the paid workforce for at least two years to focus on caring for yourself or a loved one. If you meet these criteria, we welcome you to apply.

At Spectrum, we are excited to be a part of the Path Forward program because we appreciate the skills you can offer, the perspective you provide, and the contributions you will make. This program offers you a chance to revamp your skills, update your resume with new experience, and make connections with others transitioning back to the workforce. It also offers support through Path Forward, a nonprofit organization on a mission to empower people who’ve been focused on caregiving transition back to the paid workforce.

JOB SUMMARY
The Marketing Enablement Analyst contributes to improving Marketing performance through clearly defined offers, pricing, and tools strategies. The Analyst is responsible for coordinating across multiple departments to ensure the successful implementation of Marketing offers and pricing changes and ensure all impacted departments have the details/reporting they need to effectively implement, sell, and handle customers impacted by these initiatives. Act as the advocate for the increased utilization of database marketing principles and platforms (i.e. adoption of a data-driven marketing culture). Utilize all available and necessary database-marketing tools, techniques and software solutions to create an enterprise-wide approach toward data-driven decision-making. Drive Marketing enablement for all marketing departments and sales channels.


WHO YOU ARE
  • A strong communicator, both written and verbal, you’re able to synthesize information with all levels of management and company personnel.
  • A proactive and dependable self-starter, you’re able to plan, prioritize and organize multiple projects and tasks effectively and independently.
  • A relationship builder, you’re able to effectively collaborate with, influence, and bring out the best in others.
  • A thoughtful and trustworthy confidant, you’re able to handle sensitive and confidential information with the discretion required.

WHAT YOU’LL GET TO DO
Actively and consistently support all efforts to simplify and enhance the customer experience

Execution of Marketing Enablement, Pricing Strategies, Performance, and Business Development initiatives.

Utilize tools, and strategies, to interpret the strategic directive by accurately capturing target audiences, validating scenarios, and analyzing customer files.

Coordinate with cross-functional departments to effectively implement and market new offers. This includes understanding the following departmental functions: Revenue and Forecast, Offer Management, Billing Operations, Customer Service, Direct Sales, Outbound Telemarketing, Direct Marketing, Inbound Sales, and Online Purchasing.

Implement marketing and technical processes to achieve operational efficiencies and maximize customer growth.

Create reports that support performance measurements, opportunity sizing, and various Marketing Enablement initiatives.

Collaborate with Marketing Analytics, Sales, and Billing Strategy to identify, develop and implement support mechanisms for sales enablement and marketing of complete services portfolio.

Provide regular updates on key sales enhancing programs, including recurring reporting as well as written and oral presentations.


REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Advanced skills with SQL
Experience with ETL, Alteryx, and other database management tools
Knowledge of marketing database (CRM) structure, tools, and strategies
Ability to analyze and interpret data and continually evolve based on key learnings

Good Excel and PowerPoint presentation skills
Working knowledge of key customer analysis tools and solutions
Project management experience

Education
Bachelor's degree in Marketing, Business Information Systems, Management, or a related discipline of study AND OR equivalent experience.

Related Work Experience
SQL Developer/Alteryx/ETL/Other data management tools; 3+ years
Direct marketing and/or database marketing experience; 2+ years
project management experience; 2+ years
Cable industry experience; Desired
Experience with Cable Billing and Sales Enablement Systems; Desired
Experience managing cross-functional teams; Desired


WHAT YOU CAN EXPECT

Training, mentorship, and support to help you ramp up and expand your expertise
A supportive environment where you will be encouraged to try new things, learn from mistakes and reach great heights.

WORKING CONDITIONS
Office environment- full-time in Stamford, CT headquarters MGN325 324189 324189BR

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 93,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

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