Media Marketing Manager Spectrum Enterprise

Full Time Stamford, Connecticut Posted 01/14/2022 Areas of interest: Marketing Requisition Number: 288334BR MGN350
At a glance:
  • Are you a creative and organized professional skilled in developing, planning and managing the overarching paid media strategy and plans for a business-to-business (B2B) media program?
  • Can you commit to a role delivering against required response, engagement and conversion key point indicators (KPIs) by guiding and supporting digital media planning?
  • Do you desire a competitive salary with lucrative benefits and a focus on professional development?
Our company:
At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.

Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America’s largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise’s industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.

Highlights:

As the Media Marketing Manager, you generate revenue, user engagement and brand promotion by developing and driving client-side B2B paid media strategy, planning, buying and optimization. You combine your digital and traditional media expertise with your ad technology experience to plan effective digital media strategies. You meet brand, demand generation and lead generation goals by collaborating with the Senior Manager, campaign strategy team and third-party agencies to develop, plan and manage the overarching paid media strategy and plans. You deliver against required response, engagement and conversion key point indicators (KPIs) by supporting all digital media planning, including display media, online video, paid social, native and other digital channels.

You possess sound analytic insight and project management skills that ensures campaigns meet required timelines and budget constraints. You propel business by providing proactive, ongoing analysis and insights to campaign teams and senior leadership on adjustments, optimizations and strategy modifications. You grow and develop sales and revenue through client acquisition and migration for the enterprise portfolio. You thrive in an office environment while guiding marketing campaigns across the organization. You report to the Senior Manager of Marketing for goals, guidance and assistance.

Position benefits:
  • Competitive salary with bonus.
  • Health, vision and dental insurance.
  • 100% company match 401(k) up to 6%.
  • Company funded retirement accumulation plan for an additional 3%.
  • Education assistance.
  • Pretax childcare spending account.
  • Paid holidays, vacation days, personal days and sick days.
  • Employee discount on spectrum services where available.
What you will do:
  • Encourage company-wide excellence by actively and consistently supporting all efforts to enhance and simplify the client experience.
  • Drive the sales cycle by developing, maintaining and communicating media programs for all targets, products offers and geographic areas.
  • Maximize marketing efficiency and effectiveness by tracking response and conversion, creating a budget and comparing return on investment (ROI) to cost per conversion.
  • Expand industry knowledge by communicating with internal and external research groups, industry organizations and other experts.
  • Set and meet deadlines for multiple projects while maintaining accuracy and efficiency through effective project management skills.
  • Perform additional duties related to the position as assigned.
Required keys for success:
  • Five or more years of media experience.
  • Proven prioritization and organizational skills with the ability to manage multiple projects and tasks simultaneously while working with a sense of urgency.
  • Deadline-driven with the ability to manage all phases of a large project independently in a dynamic, fast-paced environment.
  • History of working with all levels of an organization while showing sound judgment and initiative to accomplish job duties.
  • Expert at managing and fostering change.
  • Track record of analyzing and interpreting data to make recommendations.
  • Confident when presenting complex information at the executive level.
  • Solid attention to detail balanced with a focus on the client using honesty, integrity and ethics.
  • Proficient with Microsoft Word, Excel, PowerPoint and Outlook.
  • Effective written and spoken English communication skills with all levels of an organization.
How you will stand out from the crowd:
  • Expert in programmatic and re-targeting platforms, demand-side platforms (DSPs), data management platforms (DMPs) and other digital media tools and services.
Your education:
  • Bachelor’s degree in marketing or a related field, or an equivalent combination of education, training and experience (required).
  • Master’s degree in business administration (preferred).
MGN350 288334 288334BR

Our Commitment During COVID-19 Your health and safety is important to us, as such we’re using virtual recruiting tools to safely meet with qualified candidates. We are working in the office, following CDC guidelines.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 95,000 individuals working together to serve more than 31 million customers in 41 states. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.

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