Full TimeUnited States - Florida - TampaPosted 04/06/2021Areas of interest: Ad Sales, Sales, Sales Ops/SupportRequisition Number: 278811BR-2AOP303
Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.
The Campaign Specialist is a strategic partner providing pre- and post-sale advanced advertising campaign support for large, complex advanced advertising accounts. This position plays a key role in translating customer advertising objectives into data driven and effective ad schedules. This key team member is integral in helping the sales team to maximize multiscreen solutions for high priority advanced advertising clients. This position will monitor the advanced advertising campaigns to ensure the campaign elements are received and executed as intended. Ensure accuracy and communicate with the ad operations and product management about optimization, resolve any concerns around campaign implementation, technology pacing and performance. Provide post-campaign reporting and analysis to the sales department as well as serve as a cross functional liaison; owning the relationship between sales and the fulfillment, finance and operations teams.
ESSENTIAL FUNCTIONS OF THE POSITION
For high priority accounts partner with the local sales teams to pull information from the Client Needs Analysis and work with Sales Leadership to understand client marketing objectives to create advanced recommendations as part of the larger overall multiscreen campaign.
Understand how consumers and agencies are using media today and incorporate that usage into recommendations and targeting strategies.
Show solid understanding of product capabilities and be able to maximize inventory usage to ensure proposal delivery.
Manage the campaign from start to finish and oversee campaign accuracy and performance. This includes order accuracy, proper traffic implementation, reporting delivery, pacing and that KPIs are aligned with expectations.
Regularly meet and gather feedback on the client RFPs and schedules that were built to understand necessary changes to improve future planning decisions and recommendations.
Crucial partner to Ad Operations, the Product team, and Yield Management to institute optimization tactics and campaign compliance as well as communicate changes, enhancements, and progress to AE’s/Sales Leadership and clients where necessary.
Coordinate with Finance to ensure that priority account deal terms are met to ensure appropriate billing (ie co-op requirements, 1st party reporting etc.) for high priority campaigns.
Partner with Account Executives and Sales Leadership to review and evaluate campaign effectiveness; driving account strategy for retaining clients and positioning new business.
Work closely with Yield and Inventory to ensure that all inventory is used effectively and priced appropriately to meet client needs and expectations.
Work cross functionally with Traffic/Operations team to ensure correct fulfillment, tagging strategy has been implemented and provide optimization strategy according KPI’s.
Perform other duties as assigned.
SKILLS AND QUALIFICATIONS JOB REQUIREMENTS
3+ years of strong brand, product, integrated marketing and/or advertising sales marketing experience
Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story
Strong communication skills and strong attention to detail, in a faced paced sales environment
Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies
Ability to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’ and the difference between those schedules
Familiarity with writing rationales and/or agency POVs (“point of views”)
A deep understanding of reach and frequency when measuring campaigns
An analytical mindset that identifies solutions based in data
Knowledge of cable television, digital solutions, and advanced advertising products
Clear knowledge of media terms as well as media formulas & calculations. Experience estimating ratings
Previous experience supporting a team of Sales, advertising, or marketing professionals
Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore
Experience using good logic in creating schedules
Bachelor’s degree or equivalent work experience
For more information on Spectrum’s benefits, please click here.
The health and safety of our employees and candidates is very important to us. Spectrum has adopted virtual mobile recruiting tools that allow us to continue meeting new candidates. We look forward to “virtually” meeting you.
The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.