e-Tail Sales Account Manager, Digital Marketing

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Full Time Town of Stamford, Connecticut Posted 07/11/2022 Business unit: Marketing Areas of interest: Content Development, Digital, Marketing Requisition Number: 312760BR MGN525
The e-Tail Sales Account Manager, Digital Marketing will be responsible for supporting digital marketing efforts by managing Spectrum’s affiliate partnerships, to drive online sales and revenue for Spectrum. The ideal candidate will be a self-motivated person who is detail oriented, delivers results with precision, and is able to keep multiple initiatives moving simultaneously.

  • Drive strategy to maximize residential sales of video, Internet, home and mobile phone services
  • Develop strong relationships with Spectrum partners to drive high-quality online transactions through syndicated buyflows across multiple platforms
  • Collaborate with cross-functional Spectrum teams (including Customer Service and Product) to improve the customer experience
  • Build relationships with partners to improve marketing technology and find new methods to improve sales performance
  • Assist with building budget forecasts, and manage those budgets throughout the year
  • Communicate performance and produce marketing campaign reports and analysis, including recommendations for improvement and expansion
  • Uphold Spectrum brand, product, and legal guidelines across numerous partner websites
  • Lead partner call calibration sessions, provide feedback, and seek ways to improve the customer experience
  • Educate partners by creating training materials supporting new Spectrum promotions and product improvements
Skills/Abilities and Knowledge
  • 3+ years of digital marketing experience with a proven track record of driving performance
  • Tech savvy and experienced in using digital marketing practices, particularly SEM and SEO
  • Strong verbal/written communication and presentation skills
  • Ability to analyze and interpret data to make recommendations
  • Experience with account management or relationship management is preferred
  • Knowledgeable about current marketing trends, advertising tactics, and CPA business models
  • Ability to collaborate with peers, vendors, and external agencies while also working independently
  • Meticulous attention to detail with the ability to think strategically
  • Familiarity with analytics platforms (preferably Adobe Analytics) and other reporting tools a plus
  • Moderate to advanced knowledge of Excel (i.e., pivot table, V-look ups) and PowerPoint
  • Knowledge of cable television, high speed Internet, phone, and wireless products and services is preferred
  • Ability to maintain confidentiality
  • Ability to read, write, speak and understand English
Bachelor's degree required

Related Work Experience
Digital Marketing/Digital Media; 3+ years

Office environment
This is NOT a remote position
MGN525 312760 312760BR

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