Manager, Digital Marketing Product Management

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Full Time Town of Stamford, Connecticut Posted 07/28/2022 Business unit: Marketing Areas of interest: IT Management/Project Management, Product Requisition Number: 318477BR MPD535
The Manager, Digital Marketing Product position is responsible for engaging stakeholders, prioritizing requests, and creating features and development stories. This role will be focused on outcomes and be the voice of the customer for the agile development team. They should possess strong communication skills crossing the boundaries between business and technology and ask the right questions. A passion for digital marketing/e-commerce and experience balancing competing priorities are essential qualities.

This position will be a member of the Digital Marketing Product team reporting to the Senior Manager of Product. This role is responsible for the creation of features and providing direction to the product owner(s) and agile development team(s). They must ensure the end product not only functions but generates value and meets the needs of our internal and external customers. They are also responsible for making strategic recommendations for the product roadmap. As part of the product team you will communicate with stakeholders across the business throughout the development process.

Co-lead product strategy:
  • Define and drive the product strategy alongside product counterparts
  • Understand current product challenges and work to improve and enhance processes and the end user experience
  • Provide vision and direction to stakeholders and the development team throughout the process
Create and prioritize product development:
  • Create consumable user scenarios/features
  • Approve acceptance criteria and completed work
  • Groom, refine, align and prioritize the product backlog
  • Apply data in making product decisions and setting priorities
  • Understand and utilize the SAFe Agile development model to drive continuous improvement
  • Coordinate development releases
  • Work with Architect(s) to identify non-functional requirements
  • Understand the perspective and role of each function in the business and evaluate competing interests in light of top-line business objectives
Communicate across various stakeholder/business groups:
  • Communicate team bandwidth and capacity with leaders and stakeholders
  • Represent the team and clearly articulate risks, challenges, and successes
  • Collaborate with the Creative team to synthesize timelines and scope for future sprints scope (legal, product enhancements, disclaimers) as appropriate
  • Collaborate with the Analytics team to understand impacts of defects or implemented functionality to inform prioritization of user stories
  • Shape and embody Charter and Digital Marketing culture and values, and instill those values in the product team and throughout the product itself
Skills/Abilities and Knowledge
  • Ability to effectively liaise with business stakeholders and technical development teams to drive product strategy
  • Ability to research and analyze information to provide data based evidence to justify product decisions
  • Solid understanding of the Agile framework
  • Strong understanding of technical development processes and constraints
  • Excellent quantitative, written and verbal communication skills
  • Ability to deliver results in dynamic, ever-changing environments
  • Strong interpersonal and leadership skills
  • Ability to handle ambiguity and competing priorities
  • Ability to manage a team
  • Ability to make decisions and solve problems while working under pressure
Cultural fit:
  • Track record of success in collaborating with team members across functions, tenures, levels of risk understanding
  • Comfort in a fast-changing environment. Ability to build a business and function in ambiguity
  • Mission driven orientation, believer in innovation, and authentic alignment with the Mission of Digital Marketing, to be the best in class digital marketing organization – focused on maximizing sales through a focus on the customer journey, industry leading innovation, consistent execution and efficient budget management
Bachelor’s Degree in Marketing, Communications or related discipline and/or an equivalent experience is required.

Related Work Experience
3-5 yearsof product management, including extensive experience with technical side of product development process
2-5 years of experience with Agile framework

Skills/Abilities and Knowledge
  • Experience with telecommunications is a plus
  • Knowledge of cable television, high speed Internet and phone products and services preferred
  • MBA a plus
Office Environment.
MPD535 318477 318477BR

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