Senior Manager, Market Intelligence

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Full Time Town of Stamford, Connecticut Posted 08/04/2022 Business unit: Marketing Areas of interest: Business Intelligence, Marketing, Research/Analysis Requisition Number: 318833BR MDA610
JOB SUMMARY
The SeniorManager of Market Intelligence
is focused on maximizing the company’s competitive performance and market share for both the residential business and the small-to-medium sized business (SMB) segments, focusing on select competitors including wireline and wireless/fixed wireless providers and mobile operators. With a rigorous discipline around market-level investigation and intelligence gathering, verification of externally-sourced data, and analysis and reporting, members of the Market Intelligence team are the company’s subject matter experts on local market dynamics and the competitive landscape in each of the communities we serve. Reports to the Director of Market Intelligence.

MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and enhance the customer experience.
  • Through cross-functional partnership, collaborates with regional Market Intelligence, Construction, Field Project Management, RDOF teams, Residential and SMB Direct Sales, Community Solutions, Spectrum Stores, Government Affairs, and others in order to gather and document insights relative to competitive presence and expansion
  • Manage at the national level the regional updates and maintenance of our passings database, and the timelines required to meet deadlines for updates
  • Lead efforts with the regions managing various inputs, tracking dispositions and developing reporting providing visibility on documented and projected competitive footprint expansion, including initiatives like RDOF and other government-funded opportunities
  • Prepare regular reporting and analysis, escalating urgent developments as appropriate, and monitoring Charter trended growth performance
  • Identify and curate insights on residential and SMB market conditions, including product availability, construction/expansion activity, and other changes affecting market dynamics
  • Distill market insights and implications into clear and concise summaries and recommendations which are presented to and discussed with Marketing Intelligence
  • As assigned, develop market assessments and market insights outside of the Charter footprint in support of various strategic initiatives as well as emerging technologies including Mobile, 5G/Fixed Wireless and OTT
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
  • Ability to read, write, speak and understand English
  • Ability to present effectively in front of a group
  • Ability to think critically and strategically
  • Proven success overseeing integrated marketing and sales campaigns, preferably including direct mail, broadcast media, digital, print and out-of-home, direct sales and outbound telemarketing
  • Solid business aptitude and an ability to assess competitive strategy
  • Analytical skills, including the ability to develop spreadsheets
  • Strong working knowledge of business statistics
  • Ability to read financial statements and legal documents
  • Ability to effectively work independently without direct supervision
  • Highly organized and disciplined
  • Detail-oriented and results-focused
  • Ability to effectively manage and prioritize multiple projects and tasks, including urgent assignments
  • Ability to manage confidential information
  • Proficiency on PC and relevant software applications (i.e. word processing, spreadsheet, presentation/PowerPoint, MicroStrategy/Tableau, data warehouse, etc.)
  • Ability to think strategically and anticipate future trends, needs and expectations
Education
Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
MBA preferred

Related Work Experience
Consumer marketing /sales experience; 6-7 years

Certifications and/or Licenses
Valid driver's license, satisfactory driving record within Company required standards and auto insurance

PREFERRED QUALIFICATIONS
Related Work Experience
Experience in cable television / telecommunications or a related field with a recurring revenue stream SMB experience

WORKING CONDITIONS
Work in Stamford CT office
Travel as required
#LI-MEA
MDA610 318833 318833BR

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