Sr. Manager, Digital Marketing Product Management

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Full Time Town of Stamford, Connecticut Posted 07/28/2022 Business unit: Marketing Areas of interest: IT Management/Project Management, Product Requisition Number: 318471BR MPD650
The Senior Manager, Digital Marketing Product position is responsible for defining and launching a leading product enhancement roadmap from ideation to successful launch. This role will assume leadership in ad hoc cross-functional team building. Engaging and gathering input from stakeholders, budgeting, and authoring of product roadmap will be at the center of a fast paced, highly visible effort. They should possess strong communication skills crossing the boundaries between business and technology and ask the right questions. A passion for digital marketing/e-commerce and experience balancing competing priorities are essential qualities.

This position will be a member of the Digital Marketing Product team reporting to the Sr. Director of Product. This role is responsible for the creation of a product roadmap and providing direction to the product and agile development team. They must ensure the end product not only functions but generates value and meets the needs of our internal and external customers. As part of the product team, you will create the product strategy and communicate with stakeholders across the business throughout the development process

  • Define, drive and own the product strategy for digital sales properties
  • Drive innovation, definition, roadmap and design of new products and features to delivery against team and company goals
  • Actively and consistently support all efforts to simplify and enhance the customer experience
  • Distill the vision and strategy, rally direct and cross-functional teammates to drive understanding and excitement
  • Provide vision and direction to stakeholders and the development team throughout the process
  • Possess deep understanding of industry best practices in digital marketing and e-commerce specific to the Cable or telecommunications space and translate appropriate steps for unique organization and market position
  • Proactively identify analysis to support the effort and conduct with deep analytics when appropriate while maintaining an eye toward the bigger picture
  • Groom, refine, align and prioritize the team backlog
  • Measure and monitor launched features to further inform enhancements and/or new digital experiences
  • Understand and utilize the SAFe Agile development model to drive continuous improvement
  • Work with Architect(s) to identify non-functional requirements
  • Understand the perspective and role of each function in the business and evaluate competing interests in light of top-line business objectives
  • Develop communication plan for stakeholders and process participants
  • Support the development and communication of Product Strategies dependent on new services/features to drive financial results
  • Communicate team bandwidth and capacity with leaders and stakeholders
  • Represent the team and clearly articulate risks, challenges, and successes
  • Collaborate with the Creative team to synthesize timelines and scope for future sprints scope (legal, product enhancements, disclaimers) as appropriate
  • Collaborate with the Analytics team to understand impacts of defects or implemented functionality to inform prioritization of user stories
  • Shape and embody Charter and Digital Marketing culture and values, and instill those values in the product team and throughout the product itself
Skills/Abilities and Knowledge
  • Ability to effectively liaise with business stakeholders and technical development teams to drive product strategy.
  • Ability to research and analyze information to provide data based evidence to justify product decisions
  • Solid understanding of the Agile framework
  • Strong understanding of technical development processes and constraints
  • Excellent quantitative, written and verbal communication skills
  • Aptitude and eagerness to learn from a new environment and make an impact quickly
  • Ability to manage and foster change
  • Ability to deliver results in dynamic, ever-changing environments
  • Ability to lead large, cross-functional teams in order to achieve business goals and results
  • Ability to listen to multiple points of view and synthesize against goals for recommendations
  • Ability to plan, prioritize and organize effectively and independently
  • Ability to handle multiple projects and tasks
  • Ability to manage a team
  • Ability to make decisions and solve problems while working under pressure
  • Ability to show judgment and initiative and to accomplish job duties
  • Ability to analyze and interpret data and synthesize recommendations
  • Ability to communicate with all levels of management and company personnel
Cultural fit:
  • Track record of success in collaborating with team members across functions, tenures, levels of risk understanding
  • Comfort in a fast-changing environment. Ability to build a business and function in ambiguity
  • Mission driven orientation, believer in innovation, and authentic alignment with the Mission of Digital Marketing, to be the best in class digital marketing organization – focused on maximizing sales through a focus on the customer journey, industry leading innovation, consistent execution and efficient budget management
Bachelor’s Degree in Marketing, Communications or related discipline and/or an equivalent experience is required
Master’s preferred but not required

Related Work Experience
5-7 yearsof product management, including extensive experience with technical side of product development process
2-5 years of experience with Agile framework

Skills/Abilities and Knowledge
  • Experience with telecommunications is a plus
  • Knowledge of cable television, high speed Internet and phone products and services preferred
  • MBA a plus
Office Environment.
MPD650 318471 318471BR

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