Director, CTV Political Sales
The advertising sales arm of Charter Communications, Spectrum Reach brings world-class and innovative marketing solutions to more than 22,000 clients. We help businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. With offices in 41 states and 147 markets, Spectrum Reach can reach over 27 million households throughout the country.
JOB SUMMARY
The Director of Advanced Advertising Political Sales is responsible for managing existing and generating new CTV (managed service streaming & programmatic) political revenue across the entire Spectrum Reach footprint. This role will report directly to the VP, Political Strategy & Sales and will work closely with the Political Sales, Advanced Advertising, National Multi-Market & Local Sales, SR Operations, Programmatic, Revenue Support, Yield & Ampersand Political Sales teams.
MAJOR DUTIES AND RESPONSIBILITIES
- Exceed Political Spectrum CTV (Managed Service & Programmatic) Streaming Sales Goals
- Lead, coach and develop the Political Advanced Advertising Sales Manager & Sales Support on all aspects of the business
- Support the team of Political Sales Managers to achieve and exceed Political CTV streaming sales goals
- Motivate Ampersand and Spectrum Political sales teams to deliver required category revenue goals
- Subject matter expert in the Political CTV marketplace, sales strategy and execution with a strong focus on CTV and cross-platform advertising & data solutions
- Build and leverage strategic relationships with the key Political Media buying firms, Digital media buying firms and Direct clients (PACs & Parties) in Wash DC in key POL customer footprints (CA, OH, TX, etc.) to drive revenue growth (& share) with the marketplace
- Solicit prospective client direct accounts, and their agencies
- Serve as the lead with the Open Market DSPs/SSPs (TTD, Magnite, Freewheel, Basis, StackAdapt, etc.) in offering competitive pricing, optimize streaming inventory to maximize revenue
- Coach and develop the Political Advanced Advertising Sales Manager on all aspects of the business
- Educate and support the Spectrum & Ampersand Political Sales teams regarding the Spectrum CTV sales value proposition, product differentiators and position in the video ecosystem to influence further participation with our customers and clients
- Partner with the SR and Ampersand Political Sales teams to secure Direct Political Programmatic agreements with the Political Media firms, CTV/Digital firms and Direct Clients.
- Develop and manage a go-to-market plan to drive sales and educate the political marketplace on Spectrum Reach’s CTV product capabilities. On-going revenue generating responsibilities to include sales presentations & collateral, client prospecting and support of Spectrum Reach & Ampersand sales teams.
- Execute all functions of sales management, including quarterly and annual sales planning, weekly and monthly forecasting, share performance, customer care schedule fulfillment and identifying opportunities to meet and exceed revenue goals.
- Develop and maintain productive and positive relationships across management and cross- functional partners: National Multi-Market & Local Sales, Programmatic, Operations, Data, Yield, Marketing, Product, Legal, and Finance.
- Serve as an industry expert on Spectrum Reach’s Advanced Advertising portfolio, the addressable and advanced TV marketplace, category trends, emerging technology, and media platforms including, but not limited to television, streaming, and broadband.
- Participate in key Political industry conferences and events including the American Association of Political Consultants (AAPC) and Campaign & Elections (C&E).
- Become a subject matter expert on political data and voter files to include Spectrum Reach’s subscription to L2 as well as other key industry providers (i.e., Blockgraph, Data Trust, LiveRamp, Target Smart).
- Monitor key industry media outlets and trade publications (i.e., The Cook Report, Axios, Politico, The Hill, National Review, FiveThirtyEight, RealClearPolitics, Ballotpedia) to stay current on key races and competitiveness within the Spectrum Reach footprint.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
- 7+ years of leadership experience with proven track record of leading media sales teams to increasing levels of performance, with at least 3 years leading Political sales teams
- 10+ years national sales experience with proven track record of building customer partnerships and achieving sales budgets with at least 8 years of Political Sales experience.
- Deep relationships with the Political Marketplace of customers (Media Firms, Digital Media Firms & Direct Clients) as well as Political DSPs & SSPs
- Strong sales leader with a passion to win, eliminate roadblocks and demonstrate excellent critical thinking skills.
- Deep understanding of multi-screen advertising campaigns including television, digital media, data informed advertising, with a specific knowledge of CTV (Managed service & programmatic) media sales
- Direct experience collaborating with cross functional teams including Sales, Revenue Support, Operations, Product, and Marketing.
- In depth knowledge of data, analytics, addressable ad technology and previous experience incorporating them into sales strategies.
- Experience reviewing ad campaign performance metrics to inform on and improve future offerings.
- Understanding of third-party ad servers, tags, and video ad serving concepts.
- Strong organizational skills: must be detail-oriented and have a proven history of managing multiple tasks and deadlines simultaneously.
- Bachelor’s degree in marketing or related field, or equivalent combination of education and work experience.
- Travel required.
- Valid driver´s license, satisfactory driving record within Company required standards, and auto insurance.
Education
Bachelor’s degree in marketing or related field, or equivalent combination of education and work experience.
SPECTRUM REACH CONNECTS YOU TO MORE
- Job Perks: Lucrative compensation plan and the opportunity to sell an unmatched suite of products in locations all across the country
- Dynamic Growth: The growth of our industry and evolving technology powers our employees’ careers as they move up or around the company
- Learning Culture: We invest in your learning and provide paid training and coaching to help you succeed
- Supportive Teams: Be part of a strong community that gives you opportunities to network and grow and wants to see you succeed
- Total Rewards: See all the ways we invest in you—at work and in life
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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $180,000.00 and $195,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
In addition, this position has a commission earnings target starting at $120,000.
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