Full TimeCypress, CaliforniaPosted 01/21/2025Business unit: Spectrum ReachAreas of interest: LeadershipRequisition Number: 2025-46758XAS201
The VP, Regional Ad Sales is responsible for driving and exceeding sales results across 17 plus offices; leading and motivating a large geographically dispersed sales team with approximately 130 plus sellers.
DUTIES AND RESPONSIBILITIES
Provide overall leadership of Local Sales for the West Region, forecasting revenue attainment, monitoring, and sharing progress to budget, and adjusting frequently to changing market trends.
Serves as a key member of the Local Sales leadership team and as a trusted business advisor and partner to the Group Vice President of Local sales.
Partner with Finance functions to inform on annual sales plans and budgets, forecasts, and long-range projections to grow the Local sales team’s revenue.
Establishing and maintaining a winning and collaborative culture for the sales team and cross-functional partners within the Region and across the enterprise.
Collaborate with other RVPs on strategy alignment, talent, and go to market opportunities for Local Sales.
Identify and scale new sales opportunities with an eye for the larger local sales team.
Expand CTV, Advanced and Programmatic adoption, and expertise further into the local sales organization.
Represent Spectrum Reach through consistent PR, social media, trade events, and internal communications on industry panels and large conferences.
Work with regional Functional Sales teams (Auto, News, Advanced, etc.), Marketing, Sales Operations, and HR to ensure alignment and integration of sales strategy and resources.
Integrate audience-based selling using O&O and 3rd party inventory into the fabric of the local sales team.
Invest in the long-term development of current and emerging leaders through mentoring, coaching, and continuous feedback.
Meet with key clients to further manage relationships and identify opportunities.
JOB REQUIREMENTS
12+ years in related media management and/or advertising sales experience, with a proven successful track record of meeting and exceeding goals.
7+ years of Sales leadership experience.
Managed large, geographically distributed sales organization with a track record of success.
Deep knowledge of Advanced Advertising (Digital, Programmatic, Addressable, etc.).
Proven ability to work cross functionally and establish and maintain internal relationships.
Strong market reputation in the Local Ad sales community
Demonstrated experience transforming sales teams to not only sell, but excel, at selling advanced, data driven products.
Excellent organizational skills and analytical skills. Critical thinking, problem solving, and superior customer focus.
Strong strategic, interpersonal, communication, collaboration, presentation and time-management skills and ability to execute initiatives within the team and company as well as customers.
Strong influencer with experience working with across departments to achieve goals.
Strong written and verbal communication skills.
Bachelor’s degree or equivalent combination of education and work experience.
XAS201 2025-46758 2025
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $212,900.00 and $290,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
In addition, this position has a commission earnings target starting at $99,429.
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