Category & Client Development Specialist - Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
JOB SUMMARY
The Specialist, Category and Client Development (S-CCD) supports our sales teams develop and execute multiscreen solutions. This position will support top client and category development initiatives. The S-CCD is responsible for contributing to a dedicated category-focused team. By cultivating relationships with sales and cross-functional team members, the S-CCD will help support business, category, and client needs. This key team member is integral in helping the sales team to maximize multiscreen solutions for Preferred Clients and Agencies.
The S-CCD is also a strategic partner providing pre- and post-sale advanced advertising campaign support for our Preferred Clients and Agencies. This position plays a key role in translating customer advertising objectives into data driven and effective advanced advertising solutions. This position will monitor the advanced advertising campaigns to ensure the campaign elements are received and executed as intended. The S-CCD must be committed to staying ahead of marketing and advertising trends, including advanced advertising. The S-CCD will learn how to manage communications across multiple audiences and communicate clearly and effectively.
MAJOR DUTIES AND RESPONSIBILITIES
The successful candidate for this position will support the following team priorities:
- Support development of strategies and solutions for top Clients.
- Share and scale storytelling expertise within Client-facing deliverables and narratives
- Support cross-functional teams that support development of category-specific strategies, solutions, and resources
- Support sharing and scaling of multiscreen solutions
- Provide post-campaign reporting and analysis for preferred clients and agencies to the sales department as well as serve as a cross functional liaison; owning the relationship between sales and the fulfillment, finance and operations teams
- Ensure accuracy and communicate with the ad operations and product management about optimization, resolve any concerns around campaign implementation, technology pacing and performance.
Preferred Client Support
- Serves as a team member to help develop and inform:
- Marketing and media strategy supporting focus categories
- Category, media and competitive research needs for preferred clients and categories
- Multiscreen media recommendations and solutions development for clients
- Campaign analysis and optimization needs
Storytelling Expertise
Contributes work that supports:
- Interpretation of data and information delivered to sales and other leadership.
- Collaboration with cross-functional departments (marketing, MR&I, etc.) to gather data
- Sharing how solutions are developed for key clients so that that will propel growth across priority categories.
Category Support
- Help identify category-specific solutions developed across the Enterprise and support sharing of successful solutions.
- Emphasize development of multiscreen solutions.
Solution Development / Campaign Analysis & Reporting
- Support development of media mix recommendations, with research.
- Support development of post-campaign analysis, reporting, and recommendations.
Sharing Skillsets
- Identify opportunities to share skillsets:Identify and support opportunities to share skills
- Participate in team meetings with peers/other Client Success Team leaders to identify and solve for knowledge gaps and opportunities.
REQUIRED QUALIFICATIONS
- Strong brand, product, multiscreen, and/or advertising sales marketing experience.
- Knowledge of multiscreen and advanced advertising products.
- Experience developing and executing successful multiscreen marketing programs.
- Strong verbal, written, and interpersonal communications with overarching skill to translate data, information and research into powerful points of view—ability to craft and tell a compelling story.
- Experience and knowledge of research databases, tools and applications, including (but not limited to):
- Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer and comScore
- Familiarity with and experience in advanced advertising; understanding of online campaign development, metrics and optimization strategies.
- A minimum of a Bachelor’s degree in Marketing, Business or a related field is preferred.
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $66,500.00 and $106,300.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
