Full TimeWorcester, MassachusettsPosted 12/20/2024Business unit: Spectrum ReachAreas of interest: Ad Sales, Sales, MediaRequisition Number: 2024-43841-1SAS517
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
The Sales Manager, Advanced TV Partnerships will support Spectrum Reach’s rapidly growing national addressable and programmatic CTV business. In this role, you will be leading direct sales efforts across a specific list of independent agencies and brand-direct partnerships. You will be focused on developing and executing account development plans to increase sales and expand market share by leveraging Spectrum Reach’s full portfolio of best-in-class advanced TV ad solutions.
Major Duties & Responsibilities include:
• Accelerate programmatic and addressable TV revenue, achieving personal and team targets. • Execute sales strategies and initiatives to drive revenue growth and ensure success in achieving the company’s and our client’s business objectives. • Work aggressively and creatively to acquire new business and grow existing partnerships. • Develops and manages strategy and go-to market for Digital and multi-platform revenue within assigned agency/client scope. • Aids in set up and execution of sold campaigns and serves as liaison with Sales Support. • Assists in the delivery of training programs to ensure the ongoing education and rollout of new technology and information. • Support a high-energy sales culture that fosters success, enthusiasm, and a winning atmosphere. • Partner with internal peers and associated cross functional teams to innovate and scale solution enhancements required to accelerate revenue. • Maintain effective communications with executive team and managers across the organization to ensure Sales Plan is executed and/or modified as needed and that revenues goals are achieved. • Own the message when conveying direction from leadership. • Proactively grow and maintain network for potential partnerships. • Actively seek feedback from internal customers relative to the team’s processes and performance.
Qualification & Experience:
• Bachelor’s Degree in Business, Marketing or equivalent combination of education and work experience. • 3+ years national sales experience with proven track record of building customer partnerships and achieving sales budgets. • Successful track record of building new client relationships with both digital agencies and national and/or regional advertisers. • In-depth knowledge of data, analytics, Online/Digital ad technology and previous experience incorporating these attributes into sales strategies. • Prior sales experience in a revenue impacting capacity withing programmatic CTV. • Previous experience building, managing, and growing sales pipeline with independent agencies, holding companies, and client-direct partners. • Skilled in sales strategy, sales planning, and revenue forecasting. • Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers. • Exceptional interpersonal and communication skills with the ability to influence while building strong relationships at all levels both externally and internally. • Entrepreneurial mindset with the ability to quickly scale progress in a complex business landscape.
SAS517 2024-43841 2024
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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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