Director, Potfolio Marketing
JOB SUMMARY
The Director of Portfolio Marketing is responsible for positioning Spectrum Business’s products and solutions at the forefront of the market.
The role will manage development and delivery of product positioning and marketing across a diverse suite of telecommunications product lines including data voice, video, and managed services.
The Director will leverage strong technical and market knowledge of these technologies to develop and execute innovative strategies at the product, solution and portfolio levels, working closely with partners across Go-to-Market functions.
MAJOR DUTIES AND RESPONSIBILITIES
- Define portfolio level marketing requirements across the buyer’s journey, establishing a comprehensive strategy and leading cross-functional teams to implement the plan to grow product awareness, preference, purchase, retention and growth.
- Frame the product marketing strategy, including target audience prioritization, positioning and messaging; contribute to marketing mix strategy development.
- Serve as the driving force in defining, creating and delivering differentiated propositions to market.
- Build go-to market plans to support the launch of new products and features; manage the cross-functional implementation of the plan, including solution and product launch activities.
- Expertly translate product features into buyer benefits and business outcomes, to be leveraged in market facing positioning and messaging.
- Utilize competitive intelligence to develop effective market positioning; incorporate competitive positioning into marketing programs, collateral and sales tools.
- Identify multi-product solutions mapped to specific customer segment and vertical needs, leveraged with compelling solution benefit messaging.
- Identify solution-specific applications and develop target customer profiles.
- Inform the product roadmap by providing key customer insights to the Product Development team that pinpoint the most critical and strategic needs.
- Collaborate closely across the integrated Marketing team to leverage key assets such as web properties, collateral, white papers, events, advertising, and PR to develop content for external and internal marketing and promotions activities across all phases of the buyer’s journey.
- Interface with industry analysts, Product Management, equipment manufacturers, Offer Management, Sales, Operations, Marketing Communications and segment Marketing teams.
- Drive new market investigations, including market analysis and customer requirements.
- Perform other related projects and duties as assigned or requested.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Comprehensive technical knowledge spanning data, voice, video, and managed services.
- Proven ability to effectively explain value and benefits derived from technical concepts and clearly convey them to all types of audiences.
- Experience creating effective messaging, positioning and sales enablement tools.
- Proven project management skills with the ability to set and meet deadlines for multiple projects simultaneously while maintaining accuracy and efficiency in deliverables.
- Prioritization and organizational skills with the ability to manage all phases of a large project, such as product launches, from beginning to end with sufficient autonomy.
- Ability to evaluate, recommend and execute strategies and actions quickly and accurately.
- Highly developed capacity for teamwork with the ability to foster and manage change.
- Ability to define work for staff, managing timely delivery of quality work product, coaching toward ongoing development and providing formal performance reviews.
- Confidence when conducting formal presentations or speaking publicly to large audiences, including at trade or industry events.
Required Education
Bachelor’s degree in Marketing or equivalent experience
Required Related Work Experience and Number of Years
- B2B product/solutions marketing and/or related business experience 8-10 yrs
- B2B content marketing experience – 5 yrs
- Prior telecommunications or cable industry experience - 8-10 yrs
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Client presentation and one-on-one selling
Public speaking and presentation/webinar delivery
Analyst relations and public speaking
Preferred Education
Master’s preferred
Preferred Related Work Experience and Number of Years
Previous product management or development experience -10+
WORKING CONDITIONS
Office environment
Approximately 10% travel required
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