Manager, Marketing

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Full Time Stamford, Connecticut Posted 02/06/2025 Business unit: Marketing Areas of interest: Marketing, Operations, Communications Requisition Number: 2025-47800 MCU500

JOB SUMMARY

The Marketing Manager role supports and drives the execution of marketing campaigns that focus on customer retention, upsell and revenue objectives, content engagement, and streaming app activation. This position will will work with cross functional teams through all steps of the campaign process, from plan ideation through post-execution reporting.

Hybrid role: 4 days in Stamford office, 1 day remote

MAJOR DUTIES AND RESPONSIBILITIES

Implement and maintain marketing plans that align with organizational and departmental objectives tied to customer engagement, retention, and revenue.
Recommend new solutions that will support demand generation, retention, and revenue goals. Specifically around streaming app offers that require customer education, and activation.
Provide oversight of various launch strategies tied to new offers, products and services and related communications.
Utilize all marketing channels including digital, direct marketing, and media.
Responsible for execution of tactics and vehicles, ensuring they launch on time, accurately, and represent Spectrum’s brand.
Actively and consistently support all efforts to simplify and enhance the customer experience.
Responsible for proofing of department material and tactics to ensure compliance and support of company / brand strategy for messaging.
Develop recaps and reports for all campaigns, providing analysis on campaign success.
Manage internal and external partner relationships, specifically with programmers and streaming app partners.
Manage partner agreements and budgets to ensure all requirements and budget goals are met.
Approve PO’s, and invoices as appropriate.
Perform other duties as assigned.

REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge

Knowledge of streaming apps, including marketing acumen
Experience with upsell, retention, and engagement marketing channels
Ability to prioritize and organize effectively
Ability to supervise and motivate others
Project management skills; ability to manage multiple projects while coordinating efforts across a variety of functional areas
Excellent communication skills and ability to interact with stakeholders across the company and facilitate collaboration between teams.
Technically savvy; proficiency with Excel, PowerPoint, Adobe Analytics and Tableau preferred
Strong analytical approach to presenting recommendations and making decisions
Knowledge of marketing strategies and procedures
Ability to create plans, timelines, expense forecasts & process flowcharts
Ability to read, write, speak and understand English

Required Education

Bachelor's degree in Marketing or related field or equivalent work experience

Required Related Work Experience

3+ years Marketing experience

2 years Management experience

2 years Digital Marketing or CX

PREFERRED QUALIFICATIONS

Related Work Experience Number Of Years

1 year Knowledge of Telecommunications products and services

WORKING CONDITIONS

Office environment

Schedule: Full time. This position is eligible to work in a hybrid work model (combination of 4 days in-office and 1 remote day)

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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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