Full TimeStamford, ConnecticutPosted 06/18/2025Business unit: MarketingAreas of interest: MarketingRequisition Number: 2025-56631MST608
JOB SUMMARY
The Senior Manager, B2B Marketing, will be responsible for establishing the targets and evaluating the performance for each marketing tactic within the acquisition marketing strategy for Spectrum Business. Leveraging analytical insights, this role will be responsible for identifying areas of opportunity and risk for the marketing teams to act on.
The Sr. Manager will partner closely with Marketing Analytics, Media, and Direct Response teams to define and establish the KPIs and reports that are necessary to track results. Additionally, they will work with these teams to review marketing plans to set performance goals and evaluate performance expectations.
MAJOR DUTIES AND RESPONSIBILITIES
Develops the marketing targets to align to overall marketing goals
Identifies drivers for performance to provide context for results
Evaluates program performance to ensure optimal performance
Identifies and assigns actions to drive performance
Communicates results with clarity to marketing team
Defines reporting requirements for marketing analytics teams to execute
Designs and structures tests to enable accurate and significant results
Perform other duties as required
REQUIRED QUALIFICATIONS
Ability to read, write, speak and understand English
Ability to analyze, interpret data, and continually evolve strategy based on key learnings
Ability to prioritize and organize effectively
Ability to use personal computer and software applications (i.e. Microsoft word, Excel, etc.)
Ability to work independently
Ability to collaborate well with others
Ability to effectively communicate findings and actions
Ability to leverage analytics tools (i.e. Microstrategy, Tableau, Adobe Analytics)
Proficiency with media and direct response programs Knowledge of cable television products and services Knowledge of marketing strategies and procedures
Required Education
Bachelor's degree in Marketing, or related field or equivalent experience
Required Related Work Experience and Number of Years
Marketing experience – 7
Direct marketing and Digital marketing experience - 5
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Knowledge of data networking, internet, voice, TV solutions and services preferred
Experience in B2B preferred
Experience with media and/or direct response preferred
Preferred Education
Bachelor’s Degree in Marketing or Business, or related discipline and/or an equivalent experience
MBA / Masters preferred
Preferred Related Work Experience and Number of Years
Marketing experience – 7+
WORKING CONDITIONS
Office work environment
May require occasional travel
MST608 2025-56631 2025
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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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