Senior Manager, Marketing - Public Sector
JOB SUMMARY
The Sr. Manager, Marketing – Public Sector, will frame the Spectrum Business value proposition, developing buyer centric go-to-market (GTM) strategies that drive for Data, Voice, Video, and Managed Services growth across target audiences.
This role serves as the subject matter expert across key aspects of priority Public Sector verticals including competitive landscape, market opportunity, product portfolio alignment, and buying behavior.
The Marketing Manager will leverage this expertise to develop compelling positioning and presence in market via messaging, thought leadership, partnerships, industry events and integrated GTM plans. This position will lead staff and collaborate closely with cross-functional teams to achieve company objectives.
MAJOR DUTIES AND RESPONSIBILITIES
- Lead the annual development of strategic GTM planning for priority Public Sector verticals including State & Local government, Education (K – 12 and Higher Education) and Federal government.
- Develop GTM strategies to expand performance within audiences prioritized based on Total Addressable Market (TAM) sizing, competitive dynamics and alignment of Spectrum Business product solutions to buyer needs and pain points.
- Gather buyer and competitive insights across a variety of sources to produce effective market positioning with compelling value propositions that inform GTM strategies.
- Apply strong understanding of product portfolio and target audience details to inform well-aligned positioning and presence in market.
- Lead QBRs to assess effectiveness of audience planning/strategies to sales achievement and adjust plans as results, market conditions and buyer behaviors dictate.
- Leverage audience expertise to assemble ideal customer profiles, buyer personas and route-to-market recommendations.
- Collaborate across marketing functions to ensure execution of campaigns and initiatives aligned to GTM planning.
- Identify relevant industry organizations and/or events that offer the opportunity to expand buyer awareness and affinity, develop and execute plan toward realization of maximum benefit.
- Influence the creation of a wide variety of marketing assets by partnering with creative production and Demand Generation teams, including content, product videos, and social media
- Other duties as assigned.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Strong business acumen with the ability to perform data driven opportunity evaluations, document, recommend and execute associated strategies quickly and accurately.
- Demonstrated success in developing comprehensive, audience specific GTM strategies
- Experience working with Data, Voice, Managed Services and Video business solutions
- Experience creating effective messaging, positioning and sales enablement assets.
- Extensive knowledge of B2B audiences spanning Small, Medium & Large businesses/organizations, Decision Maker and Influencer roles.
- Highly developed capacity for teamwork with the ability to foster and manage change.
- Ability to lead small teams, managing timely delivery of quality work product, coaching toward ongoing development and providing formal performance reviews.
Required Education
Bachelor’s degree in marketing, or related field or equivalent experience
Required Related Work Experience and Number of Years
Progressively responsible experience in strategy and marketing roles of B2B, Small, Medium and Large businesses/organizations - 7+ yrs.
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Experience marketing to majority of the following: Bars and Restaurants, and Public Sector (Education, State, Local and Federal Government).
Preferred Education
MBA or Masters level Marketing degree.
Preferred Related Work Experience and Number of Years
Marketing experience- 7+
WORKING CONDITIONS
Office work environment
May require occasional travel
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