Senior Manager, Mobile Offer Management (Pricing and Promotional Strategy)
JOB SUMMARY
The Senior Manager, Mobile Offer Management is responsible for the development of Mobile pricing and promotional offer strategy to achieve Charter’s business goals such as growing market share and improving customer satisfaction. This individual will work cross-functionally to assess product, service and device promotional and customer enhancement opportunities, quantify financial and customer benefits, and execute a framework to implement, report and fine-tune initiatives. The position will support Charter’s strategy of converged broadband and mobile products, with a focus on the mobile wireless business for both our residential and small/medium business segments.
The ideal candidate has experience in the Mobile wireless business, analytical, able to collaborate with individuals at all levels of the organization, and equally comfortable presenting recommendations to senior leadership as they are getting into the details to drive tactical and operational decisions on a day-to-day basis.
MAJOR DUTIES AND RESPONSIBILITIES
Collaborate cross-functionally with Product partners across the business to identify product, plans, and device promotional opportunities that align with business goals; assemble relevant internal data and external benchmarks to recommend pricing, offer, and promotional changes to senior leadership.
Integrate Analytics and Revenue teams to build business cases that support key marketing offer/pricing initiatives to help drive business decisions; review financial models, track and report key financial metrics related to market pricing and offer strategies.
Actively and consistently support all efforts to simplify and enhance the customer experience; work with Sales and Customer Ops partners to identify customer pain points and areas for improvement.
Improve/simplify offer presentation and prioritization within agent-facing tools to more effectively target appropriate offers to appropriate customers/prospects.
Ensure offer implementation/usage follows approved business rules.
Maintain internal channel line-up data bases including product costs and margins by package.
Work cross-functionally with Marketing Science, Marketing Intelligence, Business Intelligence and other groups to drive continuous improvements in offer reporting and tracking capabilities including, but not limited to, new connects, retention and upgrades.
Maintain/enhance procedure for review, approval, and adjustment of strategic offers and pricing based on changing economic and competitive landscape.
Maintain market playbook of promotional offers and retail pricing.
Maintain Offer Management SharePoint site.
Manage promotional roll-off programs to ensure appropriate pricing is applied to customers during the promotional roll process.
Responsible for ad hoc projects and reporting requests from business unit leaders including, but not limited to, customer migrations, billing design offer implementation accuracy, product launches.
Perform other job-related duties as assigned or apparent.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Ability to analyze and interpret information
Ability to integrate information from multiple sources
Strong analytical skills and the ability to address issues using a logical, systematic, sequential approach
Ability to prioritize and organize effectively
High level of proficiency in Excel, including complex formulas and pivot tables to perform data analyses and create business cases
Ability to translate detailed trends and statistics into executive-level reporting and presentations
Ability to communicate well through e-mails, conference calls, and MS PowerPoint
Education
BS/BA in Marketing, Finance or related field or equivalent work experience
Related Work Experience
Marketing, Pricing or Finance work experience - 6+
Management experience - 3+
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of mobile wireless and cable industry
Knowledge of marketing research, techniques, and related data tools
WORKING CONDITIONS
Office environment, up to 1-2 travel trips per year
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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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