VP, Media & Sponsorships
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known by our Spectrum products and services, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.
Job Scope
Step into a pivotal role where your expertise in media and sponsorship strategy will shape the future of Spectrum’s Residential, Mobile and Business growth. As VP, Media & Sponsorships, you will guide major media investments, lead a high-performing team and cultivate key external partnerships to drive measurable results across every advertising channel. Your leadership will be instrumental in elevating Spectrum’s brand and achieving ambitious business objectives.
How You’ll Make an Impact
- Serve as the senior media leader in the marketing organization; provide strategic guidance and oversee execution of significant budget
- Mindset of media as a sales driver; focus on sales goals and attaining objectives with strong attention to results and optimization
- Possess a blend of both online and offline media skills, embracing change and constantly testing new partners, tactics, strategies and platforms to maximize ROI. Utilize deep experience with complex attribution methodologies and media modeling strategies to evaluate quantitative performance; demonstrate qualitative value of growing the company’s brand
- Lead major negotiations with agencies, publishers and vendors to ensure maximum value for the company’s dollar – be a zealous advocate for company’s best interest with true ownership mindset of budget
- Direct paid and owned media teams to manage campaigns and test cycles for customer acquisition and upgrade from inception through post campaign analysis.
- Drive advertising efficiencies and effectiveness; accountable for multimillion dollar media budget, ROI and cost per acquisition to drive profitable revenue and operating cash flow
- Develop and maintain responsive and reliable relationships with external media vendors and advertising agencies
- Make advertising purchase decisions that reach all key demos and channels; including but not limited to traditional media, digital media, regional sports, multicultural programming, etc. for both urban and rural DMAs. Negotiate contracts with advertising agencies; sharply focus on maximizing spend and reach
- Partner with remaining marketing leaders to ensure final creative and placements are aligned with strategy and brand, consistent with target audience
- Supervise a team that develops, maintains and communicates campaign calendars for all targets, products, offers and geographic areas
- Communicate with internal and external research groups, industry organizations and other sources of expertise
- Set and achieve deadlines for multiple simultaneous projects, ensuring accuracy and efficiency in deliverables
- Responsible for hiring, training and developing staff, and driving a high-performance culture and environment
Working Conditions
- Office environment
- Possible 5-10% travel
What You’ll Bring to Spectrum
Required Qualifications
Education
Bachelor’s degree in Business, Marketing or related discipline and/or an equivalent experience
Experience
- 15+ years of advertising experience
- 8+ years of management experience
Skills
- Ability to read, write, speak and understand English
- Ability to communicate in a clear, straightforward, and professional manner
- Demonstrated organizational and strategic agility
- Ability to anticipate, manage, and adapt to changing competitive landscapes
- Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business expertise
- Create, strategic, and “thinks outside of the box”
- Ability to conduct formal presentations to all levels of management on issues or findings
- Ability to make decisions and resolve problems while working under pressure
- Ability to work independently and supervise and motivate others
- Ability to analyze and interpret data to make recommendations based on analysis and expertise
- Strong attention to detail balanced with the ability to think strategically
- Highly developed capacity for teamwork and a strong focus on the customer
- Penchant to work with a sense of urgency
- Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
Preferred Qualifications
Education:
MBA or related master’s degree preferred
Experience:
- Industry-specific experience preferred
- Experience with budgets in excess of $100M preferred
Skills:
Knowledge of cable television, high speed Internet and mobile products and services preferred
Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known by our Spectrum products and services, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.
