Marketing Manager- Product Convergence
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
#LI-LYR
Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.
Seeking a role where your strategic thinking can amplify product awareness and drive growth? As Marketing Manager, Product Convergence at Spectrum, you'll shape marketing initiatives that highlight the synergy between Internet, WiFi and Mobile solutions. By leveraging market insights and collaborating across teams, you'll craft messaging that resonates with customers and propels Spectrum's market share forward. Your work will directly influence how customers perceive and engage with our product portfolio.
How You’ll Make an Impact
- Support the development and execution of go-to-market strategies that enhance awareness, consideration, purchase and retention for Spectrum’s Internet, WiFi and Mobile products
- Assist in creating detailed customer profiles and defining target audiences by synthesizing buyer characteristics, market trends and competitive positioning
- Contribute to positioning strategies that showcase the value of product convergence, helping communicate the enhanced performance and reliability when solutions are combined
- Develop compelling product positioning and value narratives for new initiatives and launches, collaborating with cross-functional teams to ensure message consistency
- Translate technical features and complex offers into customer-focused benefits, tailoring messaging to audience needs and marketplace context
- Collaborate across departments to improve the customer experience by ensuring communication, positioning and materials are clear and aligned to customer needs
- Perform additional duties as assigned to support broader product marketing initiatives and team goals
Working Conditions
- Office environment
What You’ll Bring to Spectrum
Required Qualifications
Education
- Bachelor’s degree in marketing, business, finance or a related field or equivalent combination of education, training and experience
Experience
- 5+ years of marketing experience
Skills
- Project management skills
- Strong attention to detail with strategic thinking capabilities
- Highly developed teamwork skills with a strong customer focus
- Advanced proficiency with Microsoft Office applications
Preferred Qualifications
Education
- MBA or Master’s degree
Experience
- Proficient in Microsoft Word, Excel, PowerPoint and Outlook
- Effective written and spoken English communication skills with all levels of an organization
- One-on-one selling or sales engineering experience
- Public speaking and presentation skills live or via webinar
#LI-LYR
Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.
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